Lead Analyst, Growth & Revenue Insights (AJC)

At The Atlanta Journal-Constitution (AJC), our mission is to be the most essential and engaging source of news for the people of Atlanta, Georgia and the South. As we transition from a historic daily newspaper to a dynamic modern media company, we are seeking a talented Lead Analyst, Growth & Revenue Insights to join our team. The AJC believes that when you cover the South, you uncover the nation. It's a belief that's produced award-winning journalism, elevated our community, and captured the substance and soul of our hometown.
The Atlanta Journal-Constitution (AJC) is evolving from a legacy newspaper into a modern digital media company, committed to delivering credible, compelling journalism that informs and engages Atlantans and the broader South.
We're seeking a Lead Analyst to help accelerate this transformation by building the intelligence layer that powers both subscriber growth and advertising revenue. Sitting at the intersection of product, growth, marketing, and ad sales, this role analyzes the entire consumer lifecycle-from acquisition and retention to engagement and winback-while also enabling the sales team to better understand audiences, value propositions, and advertiser performance.
This is not just a marketing analyst role. It's a business intelligence and lifecycle analytics role that connects the dots between how we acquire, engage, and retain users and how those audiences drive value for our advertisers.
If you're ready to make headlines with your talent and drive, we want you on our team. Apply now and be a part of the next chapter in the AJC's transformation.
WHAT YOU'LL DO
Responsibilities

• Lifecycle & Subscriber Analytics
  • Analyze the full customer journey (hourglass model): acquisition, activation, engagement, retention, churn, and winback.
  • Develop lifecycle KPIs and dashboards that reflect both funnel health and long-term subscriber value.
  • Partner with Growth Marketing and Product to measure campaign impact, feature adoption, and retention strategies.
• Ad Sales & Audience Insights
  • Build dashboards and reporting for the Ad Sales team to highlight audience reach, engagement, and segment performance.
  • Develop insights that help position AJC audiences for advertisers-e.g., demographics, behavior, geography, and content affinity.
  • Partner with Sales leadership to design reporting that demonstrates advertiser ROI and campaign performance.
• Business Intelligence & Data Modeling
  • Build Tableau dashboards that unify lifecycle, subscription, and audience/ad performance data.
  • Work with Data Engineering to design and enhance dbt models that power BI reporting for both subscription and advertising use cases.
  • Define governed metrics and "sources of truth" across revenue teams (subscriptions + ads).
• Experimentation & Advanced Analysis
  • Support A/B testing and marketing experiments; analyze impacts on acquisition, engagement, and retention.
  • Conduct deep-dive analyses into churn drivers, ad campaign performance, and high-value audience behaviors.
  • Apply cohort, segmentation, and LTV analysis to guide both growth strategies and advertiser positioning.
• Cross-Functional Partnership & Storytelling
  • Act as the lead analytics partner for Growth Marketing, Product, and Ad Sales.
  • Deliver clear, visual narratives that tie audience behaviors to both subscriber and advertiser value.
  • Mentor analysts and evangelize BI and lifecycle best practices across the organization.

WHO YOU ARE
Requirements and Qualifications

• Bachelor's Degree + 6 years related experience
• 6+ years in analytics, BI, lifecycle marketing, or advertising/media analytics.
• Proficiency in SQL (Snowflake preferred) and experience with dbt or modern ELT workflows.
• Strong Tableau (or BI equivalent) skills-you can design dashboards that drive both strategic and revenue conversations.
• Experience with product/lifecycle analytics tools (Amplitude, Mixpanel, GA4).
• Must have knowledge of both subscription and advertising business models, and how they intersect.
• Clear communication and data storytelling skills-you can influence decisions across editorial, product, growth, and sales.
• Must live near Atlanta and be willing to commute to our midtown office minimum of 2 days a week
• Bonus: Experience in news/media, consumer platforms, or ad tech.

USD 99,000.00 - 165,000.00 per year
Compensation:
Compensation includes a base salary of $99,000.00 - $165,000.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.