LA Kings - Director Brand Marketing

Company Information

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

JOB DESCRIPTION:

The LA Kings Director, Brand Marketing is responsible for developing, managing, and implementing marketing campaigns for all internal business departments. Key areas of focus include brand marketing/messaging, establishing and maintaining overarching marketing calendar and developing go-to-market promotional plans for all marketing initiatives, GP partners, merchandise programs, and community/foundation initiatives.  Additional responsibilities include mobile/event marketing programs, promotional items/giveaways, celebrity/ambassador/influencer initiatives, and other fan engagement and acquisition initiatives.  

ESSENTIAL FUNCTIONS:

• Responsible for overarching marketing calendar to support all areas of the business. Work with Ticketing, GP, Community / Foundation, In-Arena, and Marketing/Creative teams to identify, prioritize, and schedule all business initiatives needing marketing support.  Lead collaborative process of establishing effective go-to-market promotional plans to support all priority initiatives in the marketing calendar
• Establish marketing campaigns and messaging to support in season, post season, and offseason fan engagement and acquisition programs.
• Oversee the process to develop and source promotional items, working with vendors to plan, purchase, produce, deliver, and distribute promotional items and signage for events.
• Oversee mobile marketing and event activations. Collaborate with Community/Foundation, Ticketing, GP and In-Game teams to ensure high impact activation plans are established and executed effectively
• Work with Crypto.com Arena staff and LA Kings game entertainment to fulfill in-game promotional activities and giveaways.
• Oversee Global Partnership marketing plans to activate sponsorship campaigns and achieve goals as outlined in the agreements.
• Oversee Celebrity, Influencer and Ambassador program plans and activations
• Oversee Marketing Campaign Manager and Marketing Coordinators, providing direction, guidance, and leadership to ensure they are developing and working toward future goals.

SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY:

The Director, Brand Marketing must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skill and abilities:

• Knowledge of brand marketing, marketing strategy, and go-to-market promotional planning
• Ability to analyze campaign components, provide ROI and KPIs
• Strong sense of project ownership and dedication to delivering outstanding results
• Stays current with marketing, digital, social, and experimental industry trends.
• Proficient in HTML and CSS preferred
• Available to work a hockey-based schedule: nights, weekends, and holidays

QUALIFICATION STANDARDS:

Education:

• BA/BS Degree (4-year) Marketing, communications, advertising or a related field 

Experience:

• 6-8 years related work experience 
• In-house marketing or agency experience with a proven track-record of executing comprehensive plans at/under budget that have produced measurable results
• Experience with automated marketing platforms to execute email, SMS, phone, and mail campaigns
• Experience with Photoshop preferred. 

Payscale: $106,685 - $140,000

Bonus: This position is eligible for a bonus under the current bonus plan requirements.

Benefits Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship.  AEG may require an employee to perform duties outside their normal description.

AEG's policy is to hire the most qualified applicants.  We are an equal opportunity employer and will not discriminate against any individual, employee, or application for employment on the basis of race, color, marital status, religion, age, sex, sexual orientation, national origin, or any other legally protected status recognized by federal, state or local law.

Employer does not offer work visa sponsorship for this position.

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