Job Description:
This job posting is an opportunity to express your interest in working with the Relationship Marketing Strategy team at Merkle. By registering with our talent network, you will be among the first to hear about new and upcoming job openings.
As a member of this team, you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their business goals.
Here are the different levels we will be hiring for:
- Senior Associate, Relationship Marketing Strategy
- Manager, Relationship Marketing Strategy
- Senior Manager, Relationship Marketing Strategy
- Director, Relationship Marketing Strategy
- Senior Director, Relationship Marketing Strategy
How to Show Interest: Complete this application. By registering your interest, you’ll be added to our talent pool for current and future job openings. We’ll contact you directly if there’s a match for an upcoming role or opportunity.
Note: This is not a job application for a specific position but rather an invitation to express your interest in joining dentsu the future. We are always excited to connect with talented people who are passionate about contributing to our success.
The Team
The Relationship Marketing Strategy team leads the development of omnichannel strategies leveraging first‑party data to deliver personalized customer experiences. They partner closely with cross‑functional teams - including media, analytics, and Salesforce Marketing Cloud delivery - to design segmentation, personas, and customer journeys that support a true 1:1 people‑based marketing approach.
As a member of the Relationship Marketing Strategy team, you will play a central role in shaping how brands build meaningful, ongoing relationships with their customers. You will craft omnichannel strategies - spanning CRM, email, SMS, web, and mobile app - to help clients unlock the value of their first‑party data and transform it into personalized, connected customer experiences. This team blends analytical rigor, creative problem‑solving, and thought leadership, with a strong focus on 1:1 people‑based marketing. As a senior client‑facing leader, you would cultivate trusted relationships, uncover growth opportunities, and ensure that every engagement delivers meaningful value.
Key Responsibilities
This is a general list of responsibilities which may vary across the different levels mentioned.
Support and/or lead the creation and delivery of integrated, omnichannel marketing strategies across CRM, email, SMS, mobile app, and web channels.
Translate first‑party data opportunities, MarTech advancements, and CRM capabilities into actionable marketing strategies.
Develop customer personas, segmentation strategies, and full‑funnel customer journey frameworks that shape personalized experience to align to client objectives.
Partner with media, analytics, and delivery teams to bring strategies to life.
Provide strategic leadership across client engagements and become a trusted advisor to senior stakeholders.
Identify growth opportunities and deliver recommendations that strengthen long‑term client relationships.
Define key data points and performance indicators to measure the impact of strategy and optimization opportunities.
Guide cross‑functional partners—creative, account management, operations, and analytics—to ensure unified, customer‑centric execution.
Define meaningful KPIs, measurement plans, and insight frameworks to quantify the impact of marketing strategies on business outcomes.
Required Qualifications
This is a general list of qualifications which may vary across the different levels mentioned.
Extensive experience developing omnichannel customer marketing or CRM strategies.
Proven background working with first‑party data, personalization, and 1:1 marketing programs.
Understanding of segmentation methodologies, persona development, and customer journey design.
Familiarity with Salesforce Marketing Cloud or similar enterprise marketing automation platforms (i.e., Braze, Marketo, Adobe)
Ability to translate insights and technology capabilities into strategic recommendations.
Skills & Competencies
Strategic and analytical thinking, with strong problem‑solving skills.
Data‑driven decision‑making.
Client relationship leadership.
Excellent storytelling and presentation skills.
Ability to simplify complex ideas and data into clear, actionable strategies.
Strong sense of ownership and accountability
Curiosity about emerging technology and evolving consumer behavior
Location:
New YorkBrand:
Time Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
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