Internal Communications Manager

Are you ready for what’s next?  

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview:

The Internal Communications Manager plays a pivotal role in driving employee engagement and alignment across Brunswick Boat Group and its iconic boat brands. Reporting to the Senior Manager of Enterprise Internal Communications, this role is responsible for developing and executing internal communication strategies that support the division’s business objectives, reinforce Brunswick’s enterprise messaging, and empower leaders and managers with the tools they need to communicate effectively with their teams.

This position requires a strategic communicator and exceptional writer who can distill complex business information into clear, compelling, and actionable messages. In this role, the Internal Communications Manager will oversee execution of division-wide content strategy that focuses on driving employee engagement, specifically within the division’s frontline workforce. The ideal candidate thrives in a fast-paced, collaborative environment, is excited to take on new challenges in our “Next Never Rests” spirit, brings creativity and precision to every project, and is passionate about fostering a connected and informed workforce.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions:

• Develop and implement internal communication plans that support Brunswick Boat Group’s strategic priorities and brand portfolio.

• Execute communication strategies and develop content to increase engagement with Boat Group’s frontline workforce.

• Ensure enterprise messaging is effectively cascaded across the division through appropriate channels and leadership engagement.

• Implement content strategy for Boat Group division-wide communications to ensure employees are informed and engaged.

• Partner with division leaders and functional teams to craft communications that inform, engage, and inspire employees.

• Create and manage content for internal channels including intranet, newsletters, digital signage, and email communications.

• · Support the development of toolkits and resources that enable managers to communicate consistently and confidently with their teams.

• Collaborate with enterprise communications, marketing, and creative teams to produce multimedia content including video, presentations, and long-form articles.

• Maintain and enhance the division’s intranet presence, ensuring content is current, relevant, and aligned with enterprise standards.

• Review and edit communications for clarity, tone, and alignment with Brunswick’s brand and style guidelines.

• Contribute to enterprise-wide campaigns and initiatives, ensuring divisional alignment and participation.

• Assist with external-facing content and recognition efforts, including award submissions and press materials as needed.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:

• Bachelor’s Degree in Communications, Journalism, Public Relations, or related field (or equivalent experience).

• 5+ years of experience in internal communications, corporate communications, or related field.

• Exceptional writing, editing, and storytelling skills with a strong grasp of AP Style.

• Proven ability to manage multiple projects and deadlines in a dynamic environment.

• Strong collaboration and stakeholder management skills.

• Detail-oriented with excellent organizational and project management capabilities.

Preferred Qualifications:

• Experience in corporate communications environment. Background in a manufacturing environment, within a multi-brand organization, is a plus.

• Familiarity with internal communication platforms such as SharePoint, Contact Monkey, or Salesforce Marketing Cloud.

• Experience developing newsletters and managing enterprise email distribution.

• Video production or multimedia content creation experience is a plus.

Working Conditions:

• Hybrid, 3x per week in office

The anticipated pay range for this position is $87,800-117,000 annually.  The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location.  In addition to base pay, this position is eligible for  an annual discretionary bonus.   

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context. 

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more.  Details about our benefits can be found here. 

Why Brunswick:

Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards!

Next is Now!  

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law.  Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply.  If you require accommodation during the application or interview process, please contact [email protected] for support. 

For more information about EEO laws, - click here

Brunswick Corporation participates in E-Verify as part of our commitment to a lawful and transparent hiring process. For additional information click here: https://www.brunswick.com/e-verify.

Brunswick and Workday Privacy Policies

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: [email protected] or 866-278-6942.

All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers.  If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or [email protected].