Interim Marketing Analytics Manager

About the company: 

OSEA was founded in 1996 with the mission of creating pure, results driven skincare and bodycare. Female founded and family operated, we are growing fast, and with gratitude!

About the role: 

Join our fast growing beauty brand and become a fundamental member of our expanding team. We are looking for a savvy, passionate Interim Marketing Analytics Manager who is excited about customer insights, sustainability, and beauty! The ideal candidate has a passion for data and analytics, thrives in a fast-paced environment, and shares our commitment to wellness in both our products and work life balance. Our mission is to create effective, results-driven skincare that is safe for the planet and humankind.This is a temporary role covering maternity leave for 3-4 months. The maternity cover will run approximately from June 2nd to August 26th.  

Data Management & Integration

• Build, manage, and distribute DTC analytics dashboards to promote data transparency, answer key business questions and develop visibility into growth initiatives.
• Maintain, enhance, and troubleshoot Power BI data models, ensuring efficient data structuring for reporting and analytics.
• Manage and optimize integrations with Funnel.io, ensuring seamless data ingestion from marketing and sales platforms.
• Implement and uphold data governance best practices, including standardization, data hygiene, and compliance.
• Identify opportunities to automate data workflows, reporting, and analytics processes for efficiency.

Marketing Reporting & Performance Analytics

• Be a thought leader in analyzing DTC marketing performance and customer behavior; identify trends and anomalies to craft recommendations for increased acquisition and retention opportunities.
• Evaluate campaign performance across paid, earned, and owned channels to inform optimizations.
• Deliver weekly and monthly analytics updates, ensuring timely and actionable insights.
• Continuously refine and improve data visualization and dashboard usability.
• Track and report on marketing funnel metrics (acquisition, conversion rates, retention, LTV).

Forecasting & Strategic Planning

• Develop and refine daily sales forecasts, incorporating historical trends and seasonality.
• Monitor forecast accuracy and adjust models based on real-time performance and external factors.

Cross-Functional Collaboration & Strategy

• Partner with marketing and finance teams to align data insights with business objectives.
• Collaborate internally to optimize data infrastructure and integrations.
• Present findings and recommendations to leadership, translating complex data into actionable insights.

Qualifications: 

• Deep knowledge of PowerBI, Shopify, Google Analytics, Adwords, Facebook Business Manager, and other related platforms.
• You have a strong track record of leveraging analytics to provide strategic recommendations and drive growth for e-commerce businesses.
• Hands-on marketing analytics experience (marketing mix and attribution modeling, campaign performance analysis, LTV modeling) and consumer-oriented marketing analysis (segmentation, user survey, etc.).
• Excellent communication and interpersonal skills (oral, written, non-verbal, intuitive, psychic et al)
• Must be willing to fall in love with our products, meditate with our team and have fun while we work!

Base Salary Range: $85,000-$130,000 per year (Actual compensation depends on factors like experience, skill level, and location). 

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Paid Time Off (Vacation, Sick & Company Holidays)
• Training & Development
• Work From Home
• Wellness Resources