Integrated Strategist (Brand)

Job Description 

We are looking for a strategic, digitally savvy Integrated Strategist to serve as a key strategic and client-facing partner on a leading brand account in the sports merchandise and apparel space. This role sits at the intersection of social strategy, paid media, content, influencer marketing, and analytics. 

The ideal candidate is equal parts social content strategist, social platform expert, and problem solver—someone who understands how to translate brand and business objectives into culturally relevant social concepts, knows how to turn performance data into actionable creative pivots, and can confidently communicate recommendations to clients and cross-functional partners. The ability to tell data and insight-driven stories in presentations will be critical to success for this opportunity. 

Job Responsibilities 

Social & Creative Strategy 

• Develop monthly social briefs and strategic recommendations based on upcoming priorities, cultural moments, platform trends, and performance learnings.
• Monitor emerging trends, platform behaviors, formats, creators, and cultural conversations to identify opportunities for the brand. 
• Ideate creative concepts that encourage consumer engagement and ladder up to product priorities + marketing goals. 
• Develop creative strategies and platform-native recommendations that drive engagement, relevance, and growth. 
• Partner with creative teams to ensure social concepts are strategically sound and optimized for each platform. 

Reporting & Analytics 

• Own ongoing account reporting for Instagram, Facebook (Meta), and TikTok, identifying key successes, challenges, and actionable learnings.
• Lead bi-weekly, monthly, and quarterly social reporting across relevant platforms.
• Translate data and analytics into clear, compelling narratives for both internal teams and clients.
• Use performance insights to continuously inform content, paid, and creative strategy.

Paid Social 

• Manage weekly content boosting strategy and recommendations for TikTok.
• Determine objectives and guardrails–where, when, and how–paid social budgets should be allocated to maximize campaign impact. 
• Oversee paid social budgets and pacing. 
• Communicate paid performance, recommendations, and opportunities to client stakeholders. 

Influencer & Creator Strategy 

• Support influencer and creator discovery based on campaign objectives, audience, cultural relevance, and brand fit. 
• Support creator campaign strategy and execution as needed. 
• Monitor and track influencer content across internal, client, and partner teams.

Social Media & Content Support 

• Own day-to-day content management and social publishing across Instagram, TikTok, and Meta platforms. 
• Manage link tracking and ensure accurate campaign attribution. 
• Support influencer engagement and identify/track creator content being produced across agencies, client teams, and partners. 
• Provide strategic guidance to content teams to ensure assets are optimized for social.
• Support LA-based events and activations, including identifying opportunities for social-first content capture and real-time content creation. 
• Note: Occasional IRL after-hours and weekend event attendance is a requirement for this position. These events will be flagged at the top of the month 

Qualifications 

• 4–7+ years of experience in social media, digital marketing, brand strategy, or a related field. 
• Strong understanding of Instagram, TikTok, Meta, and the broader social ecosystem.
• Demonstrated experience developing social strategies and translating them into actionable briefs. 
• Strong paid social knowledge, including campaign development, optimization, budgeting, and performance analysis. 
• Experience working with influencers/creators and understanding of creator-driven content. 
• Strong analytical skills and the ability to turn performance data into clear strategic recommendations. 
• Excellent written and verbal communication skills. 
• Comfortable presenting strategy and recommendations directly to clients.
• Strong understanding of social trends, internet culture, and platform-specific behaviors.
• Highly organized with the ability to manage multiple work streams and deadlines simultaneously.
• Collaborative, proactive, and comfortable working across creative, media, account, influencer, and client teams.
• Lifestyle, apparel, or consumer brand experience is a plus.