Integrated Marketing and Client Lead

We’re seeking a highly motivated, passionate, and collaborative Account Manager to join Greenhouse, Citizens’ in-house marketing communications and advertising agency. This role sits at the center of strategy, creativity, and execution—serving as a trusted partner to both internal clients and creative teams and could work across various channels spanning traditional and digital media, performance marketing, personalization, internal communications, sponsorships and digital content.

You will be responsible for shaping strong, insight-driven briefs, guiding integrated marketing efforts, and helping translate business objectives into compelling creative work. Just as importantly, you will play a critical dual-advocate role: championing the integrity and ambition of the creative while bringing a clear, anticipatory perspective of internal client needs, constraints, and decision dynamics.

This role requires sound judgment, confidence, and diplomacy—knowing when to push creative thinking.

What should you expect? A bit of everything. You may work on a high-profile integrated campaign which will be presented to senior leadership one day and tackle a handful of smaller performance marketing rush projects the next - all while making sure the work aligns with line of business and strategy inputs.

As a key member of the in-house agency team, you will be responsible for:

• Leadership – You will be the hub of the wheel for all Greenhouse projects in your designated workstream and will need to partner with colleagues and stakeholders at all levels, demonstrating an ability to balance priorities, manage up to senior leadership and reach down to understand project nuances.
• Managing Client Relationships – Act as the primary point of contact for Clients, Creatives and other stakeholders; maintain strong relationships to ensure effective planning and problem-solving. Throughout it all, you’ll be responsible for keeping work moving forward—thoughtfully, efficiently, and collaboratively.

• Brief writing – Partner with requestors to develop well informed strategic marketing briefs and assist in writing agency-specific creative briefs.

  
  
• Brand consistency – Ensure brand uniformity across all channels based upon brand standards/guidelines.

• Campaign Coordination:Oversee the development and execution of marketing/advertising campaigns from input through execution, connecting dots and ensuring alignment with business objectives and approved strategies.
• Communication – Effectively communicate and partner with clients, creatives, the Brand team, Operations, lines of business and other stakeholders to keep everyone informed and on track 
• Problem Solving – Identify and resolve challenges that arise to maintain project timelines and high-quality creative 
• Project Management – Manage projects from start to finish, including using workflow tools, communicating updates to stakeholders, supporting creative team presentations, and ensuring client feedback aligns with communication strategies. 

SKILLS AND REQUIREMENTS

• Bachelor’s degree in Advertising, Marketing, Business, Communications or similar field

• Understanding of advertising industry and current trends

• 8-10+ years of external advertising agency and/or in-house agency Account Management experience

• Strong creative instincts and passion for developing great work

• Strong communication and leadership skills (written and oral) and ability to build partnerships amongst peers and senior leadership

• Be detail oriented and comfortable working in a fast-paced environment with tight timelines 

• Experience and/or interest in AI/emerging technologies

• Expertise in concepting integrated campaigns, ideally for Financial Services clients

• Strong knowledge of best practices for email, social, video, content and direct marketing

• Excellent organizational and decision-making skills

• Experience in both B2B and B2C a plus

• Financial Services/banking category experience a plus

LOCATION

Hybrid in Westwood, MA, with 4 days/week of in-office collaboration and 1 day/week working from home

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Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

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