Insights & Operations: GTM Marketing

About the Role:

As the Marketing I&O lead, you will be a strategic partner to the Head of Marketing and a part of their leadership team, playing a critical role in their success and the overall effectiveness of the Marketing organization. You will be responsible for driving prioritization between Marketing and other key stakeholders (e.g. Sales, Growth, RevOps, Partnerships, R&D, Finance, etc), streamlining operations, managing key initiatives and programs, and fostering a smooth-running organization. The role supports

Demand Generation: Responsible for driving customer acquisition through advisory content, paid media, and performance marketing strategies that convert interest into growth. The Demand Gen team includes Web & Paid marketing, SEO, Growth Marketing, Lifecycle Marketing, and Community & Events.

Product + Brand + Partner Marketing: Responsible for accelerating market share growth by shaping brand & product strategy with market insights and delivering high-impact go-to-market (GTM) plans. The team consists of Product Marketing, Pricing, Partner Marketing, and Integrated Marketing & Brand.

Communications + Gusto Insights: The Comms & Gusto Insights team shapes and amplifies Gusto’s story across earned, owned, and shared channels to boost Gusto’s overall brand awareness, credibility + advocacy among SMBs. 

We are looking for a strategic systems thinker, someone who sees the holistic picture and is able to think strategically across multiple dimensions/variables. You need to have strong business acumen, a passion for making a significant impact on Gusto's Marketing organization, and a strong builder and ownership mentality.

As an I&O partner, for each of the areas you support, you will be responsible for a subset of: 

• Strategic and Operational Support: Provide high-level support to the Head of Marketing and their leadership team with day-to-day operations, project management, strategic planning, and budget management.
• Program Management: Own and manage a focused set of high-priority Marketing initiatives, collaborating with cross-functional teams such as Growth, Sales, Revenue Analytics, Marketing Ops, or other GTM I&O partners.
• Cross-functional Collaboration & Prioritization: Own and drive a clear prioritization process between Marketing and its key stakeholders, particularly Growth, Sales, RevOps and Finance, to ensure there’s clear alignment on shared strategic goals and a unified approach to achieving GTM OKRs.
• Communication and Content Creation: Craft clear and compelling communication materials for the team, including presentations, meeting agendas, and status updates. You will also be instrumental in driving clarity and alignment across the organization by establishing effective rituals and artifacts that facilitate informed decision-making and efficient execution.
• Process Optimization: Identify opportunities to improve the team processes and workflows, driving greater efficiency and effectiveness.

This role is a unique opportunity to help drive and support high priority initiatives for Gusto’s Marketing and Go-to-Market organization. You will be empowered by the Chief of Staff to the Head of GTM, joining a world-class Insights and Operations team balancing strategy, operations, and special projects to create a world where work empowers a better life. 

We are looking for a builder and ops leader with: 

• 7-10 years of total experience in analytical, operating roles at high-growth startups
• 5-7 years of experience in BizOps, consulting, CoS, and/or program management, preferably in a high-growth tech company.
• Marketing or marketing operations experience preferred.
• Deep understanding of operational excellence and a proven ability to transform operations through strategic cadence and discipline.
• Exceptional organizational skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Proficiency in project management methodologies and tools.
• Experience in strategic planning, including translating organizational strategy into actionable plans and establishing key performance indicators (KPIs) and OKRs to track progress, measure success, and ensure alignment with strategic objectives.
• Excellent communication and interpersonal skills
• Ability to manage multiple priorities and deadlines simultaneously
• Strong problem-solving and analytical skills.
• Deep empathy and obsession for small business customers.
• Grit, hustle, and the ability to flex into problems at all altitudes.
• The ability to keep all the trains on the tracks and the clear communication flowing.
• A deep passion for helping others.

Our cash compensation amount for this role is targeted at $185,000 - $218,500 in San Francisco and New York, and $158,000 - $186,000 in Denver and most remote locations. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.