Influencer Director

Influencer Director - California Area

The Company: 

DIME Beauty's mission is to create luxurious skincare and beauty products that are clean, effective, and affordable. It is DIME's goal that customers will feel confident in who they are and embrace their skin in all its unique and beautiful stages.

Position Description: 

The Influencer Director leads DIME’s full influencer ecosystem, including brand-building creators, paid partnerships, seeding, affiliate, and macro/mid-tier programs. This leader sets the influencer strategy, manages a high-output team, builds relationships, and drives measurable brand awareness, EMV, and revenue.
This role is ideal for a beauty-obsessed, data-driven leader who combines creativity with operational rigor and thrives in a fast-paced, high-growth environment.

Duties/Responsibilities:

Influencer Strategy & Planning

• Develop a holistic influencer strategy spanning both brand-building and performance-driven creators.
• Segment creator tiers (Powerhouse, Macro, Mid-tier, Micro, Nano) with differentiated strategies for each.
• Own annual and seasonal influencer calendars aligned with 360° campaigns, retail moments, and product launches.
• Implement strategies to drive a community program rooted in brand love and loyalty. 
• Oversee paid partnerships, talent negotiations, usage rights, and contracting.
• Build a robust evergreen seeding program for new and existing SKUs.
• Lead affiliate/ShopMy/Awin partnership strategy to protect DTC contribution margin.
• Manage influencer team, setting team KPIs, workflows, processes, templates, and standards.
• Review briefs, scripts, creative, and deliverables, ensuring on-brand output.
   

Cross-Functional Partnership

• Partner with Product Marketing on messaging, claims, and positioning.
• Collaborate with the Integrated Marketing Director to align creators with campaign narratives.
• Partner with DTC + Paid teams on UGC direction that feeds conversion-driving creative.
• Support Retail with creator opportunities tied to launches or in-store initiatives.
• Define the standards for “brand-right” creator content: tone, visual language, messaging, POV.
• Partner with Finance on accruals, forecasting, pacing, and performance attribution.
• Partner with the Integrated Marketing team to drive influencer activations, launch dinners, and brand trips. 

Performance & Optimization

• Track EMV, GMV, ROAS (when applicable), conversion KPIs, and CAC impact. Provide adjustments to programs and campaigns based on measurable insights. 
• Build reporting dashboards and weekly/monthly scorecards.
• Analyze creator performance to optimize tier mix, content mix, commission strategy, and spend distribution.
• Own annual influencer, affiliate, and gifting budgets across paid, organic, and experiential programming.
• Forecast spend by tier and initiative; manage cost efficiency across CPE, CPA, CPV, CPM, EMV, and GMV.
• Maintain rigorous vetting across audience quality, sentiment, partnerships, and brand safety.
• Ensure FTC compliance, accurate disclosures, creator exclusivity, and rights usage.​​​​​​​​​​​​​​

• Demonstrated ability to generate high-impact creative concepts and execute premium-level design.
• Strong understanding of performance creative principles, DTC best practices, and social-first design.
• Excellent communication, organization, and cross-functional collaboration skills.
• Ability to mentor and elevate creative talent while working hands-on.

Qualifications, Education and Experience:

• 6–10+ years of experience in art direction, design, or creative leadership roles (beauty, skincare, fragrance preferred).
• Strong portfolio spanning digital, social, paid performance, campaigns, and brand identity.
• Proficiency in Adobe Creative Suite, Figma, Canva, and related tools.
• Experience directing photoshoots and creative production.

Physical Requirements:

• Works in a hybrid environment, either in a home or office setting.
• Prolonged periods of sitting at a desk and working on a computer.
• Regularly required to sit, talk, hear, and use fingers to operate a computer and telephone.