Leads industry marketing strategy and channel management initiatives to drive revenue growth, brand visibility, demand generation, and new business. Develops integrated channel plans, manages partner relationships, analyzes market and pipeline data, guides cross-functional campaign teams, and advises executives on commercial opportunities and scalable marketing approaches.
The Opportunity
As an Industry Marketing Strategy Senior Director you will lead marketing strategy for channel management initiatives that support revenue growth, brand visibility, and new business opportunities within our Internal Firm Services practice. As a Director you will set strategic direction, translate vision into action, guide multiple work streams, and shape executive-level relationships while developing new ideas, solutions, and structures that support business growth and thought leadership. In this role at PwC, you will use market research, digital channels, creative campaigns, and sales-focused planning to advance audience engagement, strengthen the Firm's market presence, and support commercial priorities across the PwC Network.
Responsibilities
- Driving industry marketing strategy and demand generation programs that align audience insights, account priorities, and commercial goals
- Developing channel plans that connect campaigns, content, digital outreach, and sales priorities to build market presence
- Managing external channel relationships and program performance across partner ecosystems and distribution paths
- Analyzing market trends, campaign results, and pipeline data to refine channel investment and marketing execution
- Leading planning for integrated campaigns that support revenue growth and expand awareness of firm capabilities
- Guiding cross-functional teams in campaign design, performance tracking, and process improvement across marketing channels
- Applying brand management, channel marketing, and partner relationship management skills to strengthen client and market engagement
- Advising leaders on strategic choices, emerging opportunities, and scalable approaches to commercial demand generation
What You Must Have
- At least a High School Diploma or the equivalent degree
- At least 8 years of experience in marketing channel partner management and optimization
What Sets You Apart
- Preference for a Bachelor's degree
- Demonstrating industry marketing strategy leadership in client-facing settings
- Developing data-driven demand programs across campaigns and channels
- Leading market insight translation into commercial growth priorities
- Shaping thought leadership and integrated planning across teams
- Balancing long-term vision with near-term execution choices
The salary range for this position is: $122,500 - $423,780. For residents of Washington state the salary range for this position is: $122,500 - $504,500. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance
As PwC is an equal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law.
PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.
Learn more about how we work: https://pwc.to/how-we-work
For only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all.
Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines
As an Industry Marketing Strategy Senior Director you will lead marketing strategy for channel management initiatives that support revenue growth, brand visibility, and new business opportunities within our Internal Firm Services practice. As a Director you will set strategic direction, translate vision into action, guide multiple work streams, and shape executive-level relationships while developing new ideas, solutions, and structures that support business growth and thought leadership. In this role at PwC, you will use market research, digital channels, creative campaigns, and sales-focused planning to advance audience engagement, strengthen the Firm's market presence, and support commercial priorities across the PwC Network.
Responsibilities
- Driving industry marketing strategy and demand generation programs that align audience insights, account priorities, and commercial goals
- Developing channel plans that connect campaigns, content, digital outreach, and sales priorities to build market presence
- Managing external channel relationships and program performance across partner ecosystems and distribution paths
- Analyzing market trends, campaign results, and pipeline data to refine channel investment and marketing execution
- Leading planning for integrated campaigns that support revenue growth and expand awareness of firm capabilities
- Guiding cross-functional teams in campaign design, performance tracking, and process improvement across marketing channels
- Applying brand management, channel marketing, and partner relationship management skills to strengthen client and market engagement
- Advising leaders on strategic choices, emerging opportunities, and scalable approaches to commercial demand generation
What You Must Have
- At least a High School Diploma or the equivalent degree
- At least 8 years of experience in marketing channel partner management and optimization
What Sets You Apart
- Preference for a Bachelor's degree
- Demonstrating industry marketing strategy leadership in client-facing settings
- Developing data-driven demand programs across campaigns and channels
- Leading market insight translation into commercial growth priorities
- Shaping thought leadership and integrated planning across teams
- Balancing long-term vision with near-term execution choices
The salary range for this position is: $122,500 - $423,780. For residents of Washington state the salary range for this position is: $122,500 - $504,500. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance
As PwC is an equal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law.
PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.
Learn more about how we work: https://pwc.to/how-we-work
For only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all.
Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines
PwC El Segundo, California, USA Office
2141 Rosecrans Avenue Suite 5100, El Segundo, CA, United States, 90245
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2020 Main Street Suite 400, Irvine, CA, United States, 92614
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601 South Figueroa Street Suite 900, Los Angeles, CA, United States, 90017
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Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
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- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
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- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
