The Senior Manager will develop and execute marketing programs for healthcare providers, driving adoption of the Galleri test and managing marketing initiatives' effectiveness.
Our mission is to detect cancer early, when it can be cured. We are working to change the trajectory of cancer mortality and bring stakeholders together to adopt innovative, safe, and effective technologies that can transform cancer care.
We are a healthcare company, pioneering new technologies to advance early cancer detection. We have built a multi-disciplinary organization of scientists, engineers, and physicians and we are using the power of next-generation sequencing (NGS), population-scale clinical studies, and state-of-the-art computer science and data science to overcome one of medicine’s greatest challenges.
GRAIL is headquartered in Menlo Park, California, with locations in Washington, D.C., North Carolina, and the United Kingdom. It is supported by leading global investors and pharmaceutical, technology, and healthcare companies.
For more information, please visit grail.com.
GRAIL is seeking a Healthcare Provider Marketing Senior Manager for the Provider Channel. The Senior Manager, Healthcare Provider Marketing will be responsible for developing and executing marketing content and programs for healthcare providers (HCPs). This role will be instrumental in positioning GRAIL as the leader in multi-cancer early detection testing and in driving the adoption of the Galleri® multi-cancer early detection test. This role will own end-to-end HCP marketing initiatives - from insight generation through execution and measurement - and work closely with colleagues in Marketing, Sales Training, Field Sales, Medical Affairs, Commercial, and other groups, as well as with external agencies and contractors.
This is a hybrid role and requires you to be onsite 2 days a week in Menlo Park, CA
Responsibilities:
- Build and execute integrated HCP marketing programs and omni-channel campaigns rooted in clinical evidence and competitive insights.
- Drive high-impact promotional programs and field enablement that accelerate HCP adoption of Galleri. Track utilization and effectiveness.
- Partner with Sales Training to launch new messaging and marketing materials to the sales team.
- Develop testimonials and case studies.
- Leverage relevant clinical data for multi-cancer early detection and competitive insights to develop impactful marketing programs
- Manage creative development with internal and/or external agencies; own MLR submissions, approvals, and compliant usage; maintain version control and content library.
- Drive measurement and optimization of marketing programs; share insights for continual improvement
Preferred Qualifications:
- Bachelor’s degree required; advanced degree preferred (MBA/MPH).
- 8+ years total experience with 3+ in HCP/clinical marketing in diagnostics, biotech, or medtech.
- Primary Care and/or Oncology experience is a plus. Knowledge of lab-based diagnostic testing and lab-developed tests is a plus.
- Experience developing content and messaging for a clinical audience, including agency and creative talent management to execute.
- Proven ability to collaborate and work cross-functionally to drive results in a matrixed, fast-paced environment.
- Demonstrated track record of getting things done and growing responsibility over time.
- Ability to effectively manage multiple competing priorities.
- Strong interpersonal, organizational, analytical, communication and presentation skills.
- Excellent communication skills, presentation skills and the ability to build relationships quickly and credibly to work effectively with cross-functional teams
- Proficiency with content management, CRM systems (e.g., Veeva PromoMats, Salesforce) and analytics tools (e.g., Tableau)
- Willing and able to travel as needed.
Expected full time annual base pay scale for this position is $130K-$173K. Actual base pay will consider skills, experience and location.
Based on the role, colleagues may be eligible to participate in an annual bonus plan tied to company and individual performance, or an incentive plan. We also offer a long-term incentive plan to align company and colleague success over time.
In addition, GRAIL offers a progressive benefit package, including flexible time-off, a 401k with a company match, and alongside our medical, dental, vision plans, carefully selected mindfulness offerings.
GRAIL is an Equal Employment Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status. We will reasonably accommodate all individuals with disabilities so that they can participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at [email protected] to request accommodation. GRAIL maintains a drug-free workplace.
Top Skills
Salesforce
Tableau
Veeva Promomats
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