Head of Performance Marketing

Company Description

Virtual Coworker connects businesses with skilled professionals to build high-performing remote teams and create harmonious working relationships. Specializing in sourcing virtual assistants from the Philippines, we offer reliable hiring solutions across various domains including administration, customer service, bookkeeping, and digital marketing. Our tailored approach ensures candidates are matched with roles that align with their skills, career goals, and values, promoting long-term partnerships and healthy work environments. Known for our expertise and dedication, we go beyond simple placements to ensure client and candidate success. Thousands of businesses and professionals have trusted Virtual Coworker to find their perfect fit.

Role Description

We are seeking a Performance Marketing Manager, B2B for an on-site contract position located in West Hollywood, CA. In this role, you will plan and execute performance marketing campaigns to drive lead generation and customer acquisition in the B2B space. Responsibilities include managing ad campaigns across platforms, continually optimizing for performance, analyzing campaign data, and preparing reports on KPIs. You will collaborate closely with the sales and content teams to align marketing strategies with business goals. Additionally, you will oversee budgeting, A/B testing, and ensuring brand consistency in all marketing efforts.

Qualifications

• Experience in Paid Advertising platforms such as Google Ads, LinkedIn Ads, and Facebook Ads
• Strong skills in Data Analysis, Campaign Optimization, and Performance Tracking
• Expertise in Content Planning, Email Marketing, and SEO strategies
• Understanding of B2B Marketing, Lead Generation, and Customer Acquisition strategies
• Excellent Communication, Project Management, and Leadership skills
• Highly organized and detail-oriented, with the ability to work in a fast-paced environment
• Bachelor’s degree in Marketing, Business, or related field; advanced certifications in digital marketing are advantageous
• Proficiency in Marketing Tools such as Google Analytics, CRM platforms, and automation tools
• 4+ years of experience in performance marketing, preferably in the B2B sector