Lead and build a high-performing marketing team, implementing a data-driven strategy for demand generation and performance marketing in a B2B SaaS startup.
At Snappr, we're undertaking the massive challenge of making amazing visual content accessible to everyone. We take on complex problems so that photographers, consumers, and businesses can connect in more than 250 cities around the world to create and access beautiful visual content. Our AI delivers photorealistic, brand-aligned images in seconds (even in remote areas) filling the gaps traditional photography can’t.
About the Role:
Snappr is entering an exciting phase of growth, and we’re looking for a Head of Marketing to take full ownership of our marketing function. This is a unique opportunity for a seasoned but scrappy marketing leader to build a high-performing B2B marketing engine from the ground up—while rolling up their sleeves and acting as a player-coach during the first 6–12 months.
You’ll be responsible for both driving results as an individual contributor and laying the foundation for a best-in-class marketing org. Over time, you'll scale and lead a full-stack team across performance, brand, social, product marketing, and more. The ideal candidate has seen what great marketing looks like at a high-growth startup and is excited to build it again—this time as the architect and driver of all things marketing at Snappr.
Responsibilities:
- Own the end-to-end B2B marketing function: demand generation, email, performance marketing, product marketing, social and lifecycle.
- Build and execute a data-driven marketing strategy to drive demand, grow revenue, and improve funnel efficiency across channels.
- Take on an already-established small team, but also operate as an individual contributor across gaps currently not covered by the current team.
- Manage and optimize paid acquisition across all relevant channels, with an eye toward CAC/LTV.
- Establish scalable processes and build foundational systems for campaign tracking, attribution, reporting, and automation.
- Collaborate closely with product, sales, and operations to ensure alignment across go-to-market initiatives.
- Build and lead a high-performing marketing team—hiring, managing, and mentoring top talent.
- Own marketing reporting for the executive team and be accountable for performance across the entire marketing funnel.
About You:
- You’ve led B2B marketing efforts at a high-growth SaaS startup, ideally from Series A to C.
- You’ve directly owned or heavily contributed to performance marketing and demand generation, with a proven track record of revenue impact.
- You’ve worked in an early-stage environment and know how to thrive without a large team or big budget.
- You have strong strategic chops, but you’re not above getting your hands dirty—you love the challenge of personally executing when needed.
- You’ve managed a small to mid-sized marketing team and are eager to grow and scale a larger one.
- You’re highly analytical and comfortable owning attribution, funnel metrics, and campaign performance.
- You’re a clear communicator and cross-functional collaborator who can influence product and sales decisions.
- You bring a mix of creative thinking and rigorous execution—you know how to ship, measure, and optimize.
Requirements:
- 5+ years of B2B marketing experience, including demand generation and performance marketing
- 2+ years in a leadership role with direct management responsibilities
- Experience working at a fast-paced startup (Series A–C preferred)
- Demonstrated success as both an IC and people manager
- Strong command of marketing tech stack and analytics tools
- Based in (or willing to relocate to) San Francisco Bay Area
Top Skills
Analytics Tools
B2B Marketing
Marketing Tech Stack
Similar Jobs
Aerospace
Lead the Astranis brand across various channels, mentor a creative team, develop messaging for audiences, and optimize paid campaigns to generate leads.
Top Skills:
Graphic DesignPaid AdvertisementSocial MediaVideo ProductionWebsite Management
Software
Lead and scale the enterprise product marketing strategy at Postman, guiding a team to communicate value to enterprises, executing go-to-market strategies, and elevating market perception.
Top Skills:
HighspotSalesforce
Other • Manufacturing
The Director of Marketing will lead the business unit's growth strategies, manage marketing plans, foster innovation, and enhance brand engagement while developing a high-performing team.
Top Skills:
Analytics ToolsConsumer InsightsData AnalysisDigital MarketingMarketing StrategiesOmni-Channel Campaigns
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
