The Head of Marketing will lead and implement marketing strategies, enhance brand awareness, manage a team, and drive business development across various channels.
Portage Point Partners (Portage Point) is a business advisory, interim management and investment banking firm intensely focused on the middle market. Our blue chip team leverages bulge bracket experience in consulting, operations, finance, accounting, investment banking and investing to provide unmatched transactional, operational, financial and strategic perspectives to middle market stakeholders. The Portage Point cross-functional platform is uniquely architected to offer fully integrated capabilities and solutions that identify value capture, mitigate risk and positively impact outcomes at every stage of the ever-changing middle market business lifecycle. From ideation to monetization, Portage Point delivers excellence across transaction advisory services (TAS), transaction execution services (TES), office of the CFO (OCFO), performance improvement (PI), interim management (IM), investment banking (IB) and turnaround and financial restructuring (TRS).
Recognized for accelerated growth, Portage Point is backed by New Mountain Capital and is consistently featured in rankings from Inc. 5000, The Financial Times and Consulting Magazine. This recognition is a testament to the focus on excellence, intensity and pace and ability to attract blue chip talent committed to delivering impactful solutions.
At Portage Point, you are not a cog in a legacy machine, you are shaping strategy, influencing outcomes and getting rewarded for the impact you drive. The team is purpose-built with high-output, low-ego experts who operate at the blue chip level, without the bureaucracy. Through hands-on coaching, transparency from the top and a deep level of personal investment, Portage Point fosters fierce loyalty and consistently delivers results.
We are seeking a visionary and hands-on Head of Marketing to lead our marketing function and elevate our brand as the go-to advisor for middle market stakeholders. This is a unique opportunity to shape strategy, influence outcomes and drive measurable impact in a dynamic, entrepreneurial environment. Reporting to the COO, the Head of Marketing will lead a high-performing team and collaborate across practice lines to drive brand awareness, lead generation and business development. Areas of focus will include content creation, digital platform management, public relations, event management and external communications. You will be the firm’s chief brand ambassador, responsible for crafting and executing a differentiated marketing strategy that reflects our values and fuels our growth.
Responsibilities
- Partner with the Execute Leadership Team (ELT) to curate and implement a differentiated, omni-channel marketing strategy
- Own brand recognition, brand awareness and brand guidelines
- Collaborate with Practice Lines (PL) and Coverage to execute business development activities and marketing events with demonstrable return on investment
- Develop and implement content strategy including new collateral / campaign creation and existing collateral / campaign refinement highlighting subject matter and industry expertise
- Lead external communication strategy creation and implementation, including public relations
- Manage digital platforms including but limited to LinkedIn and website
- Partner with Talent Acquisition to execute effective employment marketing strategy
- Establish and facilitate efficient, cost-effective operating procedures leveraging analytics, automation, AI and global marketing talent
- Define and measure key performance indicators (KPIs) accurately reporting marketing activities and outcomes
- Effectively manage marketing technology including configuration, administration and user training
- Maintain digital asset management systems (i.e. qualifications, credentials, tombstones, icons, logos, case studies, etc.)
- Maintain standard materials (i.e. firm overviews, brochures, PL specific materials, industry specific materials, etc.)
- Manage change developing adequate levels of awareness, desire, knowledge, ability and reinforcement
- Provide professional development coaching to junior team members
- Share and manage best practices as well as lead internal trainings where required
- Contribute to creating a high-performing and inclusive culture
Qualifications
- Bachelor’s degree from a top undergraduate program; preferably in an applicable field of study including but not limited to English, journalism, creative writing, communications, marketing and / or public relations
- Located in or willing to relocate to Chicago, Dallas or New York
- Invested in a team-based culture motivated to collaborate in office four days per week
- 15 plus years of marketing experience in professional services, private equity or investment banking
- Experience in a creative agency or production house preferred
- Proven ability to lead teams, manage projects and communicate with senior executives
- Exceptional writing, storytelling and presentation skills
- Eagerness to be responsive at all times
- Proven track-record of success in high pressure, time-constrained environments
- Excellent written and verbal communication skills including strong e-mail etiquette
- Top-tier organizational skills and attention to detail
- Self-starter and entrepreneurial spirit
Top Skills
Analytics
Digital Platforms
Marketing Technology
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