Head of Growth Content

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
At Square, we believe content is no longer just a support function - it's a growth engine . As we enter our next phase of growth, we're looking for a Head of Content & Organic Growth to define and lead a breakthrough strategy that accelerates seller acquisition, strengthens engagement, and amplifies Square's brand through high-impact, high-velocity content.
This is a rare opportunity for a growth-minded leader who blends editorial instinct with performance rigor, knows how to build content that breaks through and scales across channels and audiences, and sees content as a driver of measurable business outcomes - not just output.
You'll own the full content stack: from strategy to creation, distribution to optimization - with a sharp focus on organic growth, AI-discoverability, audience segmentation, and conversion-oriented storytelling. You'll also partner closely with performance, lifecycle, SEO, product marketing, brand and creative to make Square the most trusted, culturally relevant and inspiring voice in local commerce.
You Will:
Strategy & Vision

• Define a content and organic growth strategy aligned to Square's brand, business priorities / goals, and funnel conversion targets - across self-onboard and upmarket GTM.
• Develop a modern framework for full-funnel content, with clarity on messaging, formats, distribution, and measurement at each stage, and a strong PoV on the key areas of focus to drive notable impact.
• Establish differentiated editorial and visual voice guidelines for Square across owned, earned, and influencer-led channels.
• Identify new growth loops and content surfaces (i.e. Reddit, YouTube Shorts, 3P review sites, AI-overviews, community-led SEO, etc.) and test relentlessly.

Content Creation & Innovation

• Lead development of high-quality, high-performing content across video, web, blogs, podcasts, trade pubs, newsletters, guides, case studies, and more.
• Champion short-form video as a key surface for brand visibility, conversion, and community building.
• Drive creative experimentation across formats, headlines, channels, and CTAs, tied to performance KPIs.
• Oversee content operations, managing internal resources and agencies for scale and speed.

Growth & Distribution

• Build and own a cross-channel organic growth engine spanning search, social, community, and AI-enabled surfaces.
• Partner with SEO, Social, Lifecycle, and Product to drive inbound demand and full-funnel engagement.
• Collaborate with performance marketing to create lower-funnel content variations that convert.
• Establish a flywheel of seller-generated and influencer content that fuels community trust and reach.

Measurement & Optimization

• Define KPIs that tie content performance directly to business impact: e.g., lead volume, sign-ups, product adoption, engagement, ARPU growth, and LTV.
• Partner with Analytics to build reporting infrastructure and surface insights that guide roadmap prioritization.
• Build a test-and-learn culture around audience engagement, SEO/AI rankings, and full-funnel performance.

Leadership & Partnership

• Manage and grow a high-performing, multi-disciplinary content team.
• Work cross-functionally with PMM, Integrated Marketing, Brand, Product, Growth, Lifecycle, and Creative teams to bring unified campaigns to life.

You Have:

• 12-15+ years in content marketing, editorial, or communications leadership.
• Proven ability to scale content programs in both B2B and B2C contexts.
• Track record of driving measurable business growth through content.
• Strong storytelling and editing skills across formats.
• Deep expertise in content strategy, workflows, analytics, and distribution.
• Experience leading high-performing, multi-disciplinary content teams.
• Familiarity with content management systems, analytics platforms, and AI-driven workflows.
• Visionary strategist with a storyteller's heart and an operator's brain.
• Growth-oriented leader who ties content directly to business impact.
• Inspiring manager who builds strong, motivated teams.
• Comfortable experimenting, iterating, and pivoting.
• Empathetic and inclusive leadership style.
• Strong ownership, accountability, and ability to influence at the executive level.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$217,800 - $326,800 USD
Zone B:
$217,800 - $326,800 USD
Zone C:
$217,800 - $326,800 USD
Zone D:
$217,800 - $326,800 USD
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us at [email protected] with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.