Head/Director, Growth & Lifecycle Marketing

About Scoutbee

Scoutbee’s market-leading supplier data platform empowers procurement professionals to enhance their master data, make better sourcing decisions, and find and onboard new suppliers from all over the world. Powered by AI and ML, Scoutbee enables faster end-to-end strategic sourcing projects with up to 90% less effort than traditional methods. If you’d like to find out more about what we do, and see what daily life at Scoutbee looks like, please feel free to visit our website or follow us on LinkedIn, Twitter, Facebook, and YouTube.

We’re growing fast and hiring a Head/Director, Growth & Lifecycle Marketing to drive activity and engagement across our buyer-supplier marketplace. In this role, you’ll ensure buyers are actively using the platform to find suppliers and publish sourcing events, while keeping suppliers engaged and aligned with demand. The result: real value for suppliers, better outcomes for buyers, and a marketplace that grows sustainably over the long term. This is a highly strategic and cross-functional role. You’ll work across product, growth, supplier experience, and customer success - connecting the dots to unlock marketplace potential. You’ll engage with senior leaders, shape segment-specific strategies, and lead programs from concept to execution.

Your role in our beehive:

• Full-funnel Growth: Design and lead integrated campaigns across acquisition, activation, engagement, and retention
• Lifecycle Marketing Strategy: Build journeys that move suppliers from first touch to monetization using email, paid, and in-product channels
• Performance and Organic Growth: Own paid media (SEM, social, retargeting), SEO, and earned content to drive efficient acquisition and meet CAC targets
• Segmentation and automation: Deploy segmented nurture streams and trigger-based workflows that personalize messaging and boost conversion
• Experimentation and Optimization: Run A/B tests across landing pages, ads, and email campaigns to drive incremental lift
• Cross-functional Collaboration: Work closely with product, analytics, and supplier success to align goals and drive lifecycle outcomes
• Team Leadership and Scaling: Manage and mentor a team, scaling out the function to match our growth ambitions

What you bring to our beehive:

• 8+ years of experience in growth or lifecycle marketing in B2B SaaS or marketplaces
• A proven track record of driving acquisition, conversion, and monetization with measurable results
• Deep understanding of performance marketing, lifecycle automation, and marketing analytics
• Strategic thinker with hands-on execution skills and comfort leading cross-functional initiatives
• Experience managing and mentoring teams in fast paced, high-growth environments
• Bonus: Experience in a Post-Merger Integration environment

What success looks like:

• Growth in qualified supplier signups and paying users driven by acquisition and nurture campaigns
• Decrease in Customer Acquisition Cost (CAC) while maintaining or improving conversion rates
• Increase in activation rate and supplier engagement across key lifecycle stages
• Reduction in churn and reactivation of dormant suppliers through targeted campaigns
• Clear performance benchmarks and reporting across all funnel stages

What's in it for you?

• Opportunity to help shape the world’s biggest procurement network
• Work cross-functionally with top talent across GTM, product, and platform teams
• Competitive compensation and wellness budgets
• Remote-flexible, mission-driven culture committed to better global procurement

We'd love to hear from you!

At Scoutbee, we value personality, curiosity, and cultural fit more than perfect qualifications. If you’re unsure whether you tick every box, that’s okay. Imposter syndrome and self-doubt are real, but they shouldn’t hold you back. We believe not knowing everything can be a strength. It creates space for growth, learning, and fresh perspectives. We're here to support and learn from each other as we grow together.

Scoutbee is an equal opportunities employer

All qualified applicants will receive consideration for employment without regard to ethnic background, color, religion, gender, sexual orientation, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.