Head of Customer Marketing

Are you driven to harness the voice of customers to shape the future of Thinkific? We’re looking for a Head of Customer Marketing to join us at Thinkific. 

We’re looking for a strategic and customer-obsessed Head of Customer Marketing to build and lead a new function from the ground up. This role is all about turning our incredible customer base into our greatest growth engine—through advocacy, lifecycle programs, community engagement, events, and expansion marketing.

As the first hire in this function, you'll set the vision, build the team, and deliver results that deepen retention, spark referrals, and scale the voice of our customers across the business. You’ll work closely with teams across Product Marketing, Customer Success, Sales, and Brand to make customer-led growth a company-wide superpower.

Your goal will be to transform Thinkific’s customer base into our most powerful growth engine, driving retention, advocacy, and expansion through strategic programs, community engagement, and customer-led storytelling. Here’s how you’ll accomplish this: 

• Build & Lead the Customer Marketing Function: Define the strategy, structure, and roadmap to drive engagement, advocacy, and expansion across our customer base.
• Drive Advocacy at Scale: Build a pipeline of customer stories, testimonials, and references. Own our customer review program (e.g., G2, TrustRadius), customer awards, and customer spotlights.
• Own the Lifecycle Journey: Design and launch email, in-product, and CS-supported journeys that improve onboarding, increase product adoption, and drive upsell.
• Fuel Community & Peer Learning: Oversee engagement strategies for Thinkific’s customer communities, live events, webinars, and customer AMAs—creating space for customers to connect, grow, and learn together.
• Plan & Run Customer Events: Develop and manage a calendar of virtual and (as needed) in-person events, including customer webinars, spotlights, and user groups that deepen engagement and surface success stories.
• Be the Voice of the Customer: Partner with PMM and Product to collect and synthesize customer insights that shape our messaging, roadmap, and launches.
• Measure & Optimize: Define KPIs, build dashboards (in partnership with Marketing Ops), and continuously test and iterate on programs that improve customer outcomes and business impact.

The person we have in mind likely:

• Have 7+ years of experience in Customer Marketing with 3+ years of leadership experience. You’ve hired, managed, and grown high-performing teams.
• Have built or scaled customer marketing, lifecycle, or community programs, either as a team lead or senior individual contributor.
• Knows how to tell compelling customer stories and operationalize reference and review programs.
• Is comfortable designing and optimizing lifecycle journeys across email, in-app, and CS-led channels.
• Has planned and executed virtual events and webinars that drive value and spotlight customer success.
• Thrives on cross-functional collaboration with CS, Sales, Product, and Brand teams.
• Is passionate about community, education, and connection—you see customers not just as users, but as mentors and advocates.
• Has the ability to balance strategy with execution, you can zoom out to design a roadmap or jump in to write a campaign brief.
• Bring experience from B2B SaaS, product-led growth, customer education, or creator-centric platforms.
• Loves to learn and grow. They’ve found (and keep looking for) ways to level up their skills in this field, whether that’s through formal education, gaining professional experience, or maybe even building their own business 

We’re committed to fair and transparent pay that reflects both where you’re at and where you can grow. This role has a salary range of $156,000 - $195,000 - $234,000 CAD in Canada. $174,000 - $218,000 - $262,000 USD for US-based candidates. The range is designed to capture the full journey from developing skills to excelling in the position. Most new hires start between the minimum and midpoint, which aligns with being fully capable in the role. Salaries above the midpoint are typically reserved for team members who have demonstrated strong, consistent performance, deep expertise, and a significant positive impact within the role.

Diversity, Equity, Inclusion and Belonging & Accessibility

This is just our initial idea of who we’re looking for! At Thinkific, we know that people have unique career journeys. If your experience is close to what we’ve described but you feel that you might be missing a few of the requirements, please still apply! We believe in equal opportunity and are committed to diversity, equity, inclusion, and belonging across every facet of our business.

We’re also committed to providing a comfortable and accessible interview experience for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know.