Own ReelBee’s content supply strategy across professional and user-generated content. Lead content selection, taxonomy, performance testing, supplier and rights-holder negotiations, creator ecosystem development, and catalog growth across the US and China. Build relationships with studios and creators, use performance data to guide acquisition decisions, secure launch and exclusivity terms, track audience trends, partner with Growth, and hire and manage content operations, supplier business development, and creator relations teams.
About NewsBreak
Local life runs on local information. What happened down the street? Who can fix this? Where should we go tonight? NewsBreak started in 2015 to answer these questions, and today more than 40 million people a month rely on us to follow what’s going on in their zip code.
Three platforms with one vision: powering local life. Led by founder and CEO Jeff Zheng, NewsBreak is our local life and news platform; Nearby AI connects people with local businesses; and NDot AI helps publishers and creators grow and earn.
Building for the long term. A $115 million Series C made us a unicorn in 2021, and we keep investing in our people. We’re Great Place to Work® certified and named to Fast Company’s Best Workplaces for Innovators (2025) and Fortune’s Best Workplaces in the Bay Area™ (2026).
Everyone makes an impact. Whether you write code, shape products, tell our story, or run the business, we want people who own projects end to end, stay curious, and speak up. Join us.
Learn more at: NewsBreak, Nearby AI, NDot AI
NewsBreak is building ReelBee, an open short-drama distribution platform where any qualified creator or studio can self-publish, earn a transparent revenue share, and get real US audience insights. This is a CEO-sponsored, company-level initiative. As Head of Content & Supply you will own the supply side: what content gets on the platform, on what terms, and how we know it works. This role works across the US and China; we are hiring in parallel in the SF Bay Area (Mountain View) and Beijing.
What you'll do- Own the content supply strategy across PGC (Chinese studios and AI studios, overseas platform catalogs, US creators) and UGC; be accountable for catalog scale, quality and return
- Define selection criteria and the content tagging taxonomy; co-build with the data team a "score → test → feedback" title-selection system calibrated by real performance data (CTR, completion, paid conversion, per-title return)
- Build and manage 50+ supplier and rights-holder relationships; lead acquisition negotiations (buyout / minimum guarantee / rev-share), contracts and launch; secure premiere and exclusivity windows; avoid over-exposed catalog titles
- Creator fund and creator ecosystem (phase 2): once the first wave of China-side supply is live, work with the US Creator Relations lead to design a fund, partnership models and revenue-share rules for US-based creators
- Track US / China / global charts and audience trends; publish insights for internal teams and creators on what performs with our audience
- Partner with Growth on scaling strategy for titles that win in testing; run post-mortems on hits and misses
- Hire and lead content operations, supplier BD and creator relations
- 5+ years in short drama, web fiction or digital video, including 2+ years in content acquisition, distribution or content strategy at an overseas short-drama platform (ReelShort, DramaBox, ShortMax, NetShort, GoodShort, FlexTV, Melolo) or a leading Chinese platform
- Established China-side supply network: existing relationships with studios, AI studios or rights holders, able to start first deals within 30 days
- Verifiable hit judgment: titles you personally selected or signed that performed, with the data to show why
- Data-driven: comfortable with completion, conversion and per-title ROI as the basis for decisions, and with having your calls tested and revised
- Strong negotiation and deal-structuring skills across buyout, MG and rev-share models
- Professional fluency in English and Mandarin; can read US audience data and feedback
- Belief in the open-platform model: transparency and data attract better supply than exclusivity
- Creator fund / creator program / MCN experience
- Familiarity with AI short-drama production and the leading AI studios; ability to judge AI-drama quality and cost
- Ties to US film schools, independent production or writer communities
- TikTok/YouTube short-drama channel or revenue-share operations experience
- 2+ years managing a team
- Deep familiarity with US mainstream audience tastes and cultural context
The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process.
Annual Base Pay Range
$180,000—$240,000 USD
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Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
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