GTM Marketing Manager, Lifestyle

 At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title:  GTM Marketing Manager, Lifestyle - HOKA
Reports to:  Sr. US GTM Manager – Strategic Accounts
Location:  U.S. Remote

Interested applicants must reside in one of the following approved states:

Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

The North America GTM Manager for Lifestyle serves a very important role at HOKA, managing the planning to execution of programming with strategic wholesale partners in the lifestyle and athletic specialty category, focusing on reaching and engaging with new and existing consumers. As the main point of contact between the HOKA marketing team and assigned accounts, this individual will lead the creation of a unique marketing strategy and calendar with each strategic account including but not limited to channel champions, Foot Locker Inc and JD Sports Inc. This individual will work collaboratively with corresponding Sales, Creative, Field Experience Team, Brand Communications, and entirety of the NA Marketing team to bring their plans to market in the NA Relationship building, cross-functional business management, data analysis and reporting are skills key to this role for building long term brand health and loyalty with consumers and accounts.  

A strong candidate for this role has strong negotiation skills and the ability to advocate for the brand’s interests including the capacity to engage in challenging discussions both internally and externally on ideas and programming. A strong candidate is extremely organized, competitive, detail oriented, and operationally minded, and is an independent self-starter who will fearlessly lean into unfamiliar situations to learn new information and pose solutions for efficiency and productivity. This role delivers dynamic consumer engagement programs and drives sell through in world class wholesale experiences both in-store and online.   This role is extremely valuable to the success of the entire NA commercial team, and strong communication, analysis and attention to detail will ensure that the role supports and progresses the business.   

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

The primary functions of this role, include but are not limited to:

1. Manage and own marketing initiatives as a part of the strategic wholesale strategy with internal HOKA team. This includes new and unique solutions that are bespoke and custom for the retailer based off consumer insights and intel that support product launches, best-in-class brand building campaigns, co-marketing programs, always on efforts, robust digital marketing strategy and localized community events. Owning the process from ideation to delivery and following up with detailed results and insights.

2. Owning custom in-store VM projects, campaigns, and initiatives to assess effectiveness and continuously evaluate, communicate, and recommend optimizations and improvements with HOKA stakeholders. Do so while adhering to forecasted budgets and sharing with leadership for monthly recaps and using data to optimize for future plans.

3.Collaborate and work cross functional including NA integrated marketing team to ensure assets support the needs of the NA region.

4. Develop and lead executive-level presentations for key meetings with lifestyle athletic specialty accounts that align the partner with HOKA’s long range plans for sustainable and measurable growth.

Who You Are

• Expert of the large retailer wholesale environment both digital and in-store, including experience leading projects
• Able to prioritize workflow, show initiative, and be proactive
• Able to think strategically and exercise good judgment
• Effective communicator with internal and external individuals
• Capable of operating in a fast-paced and often ambiguous environment—making judgment calls and shifts as needed
• Highly competitive, motivated team player, collaborative and self-starter
• Previous experience organizing, supporting and executing marketing initiatives wholesale GTM initiatives with a JD Sports or Foot Locker equivalent account is a plus

We’d love to hear from people with

• 6+ years related marketing experience including trade, retail, brand marketing, experiential, and digital marketing, client-facing preferably in the footwear or run industry
• 2+ years developing and leading a team
• Experience managing a team remotely
• Experience managing large and complex marketing budgets across multiple accounts
• Experience within a wholesale environment, including experience leading projects 
• Knowledgeable in current trends in fashion/running/lifestyle/footwear industry 
• Previous experience organizing, supporting and executing wholesale GTM marketing initiatives with accounts
• Footwear industry experience
• Bachelor’s Degree or equivalent

What We'll Give You

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
   

$105,000 - $125,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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