GTM Engineer

What you get to do:

• Build our prospecting architecture - using our tools such as Clay, Octave, Salesforce to identify high-intent prospects, build new signals, enrich data, and lead routing.

• Build our outbound architecture - Align our ICP and Persona with effective messaging to assist our BDR team and other automated outbound and inbound campaigns e.g., marketing advertising segments.

• Improve the productivity of our GTM teams (Sales, Marketing & Customer Success) by delivering easy-to-use agents that automate repetitive tasks, reduce bottlenecks, draft AI-assisted playbooks to assist key goals (e.g., build pipeline, closing, renewals), and train users on being effective with AI agents.

• Create a measurable framework to pipeline generation by creating strategic automated outbound campaigns, enabling the BDR team, tracking key metrics, and optimizing based on the data.

• Develop prototypes and run pilots in order to discover what works using tools such as A/B or multivariate testing to discover what is working and implementing new approaches and scaling what works.

• Measure impact and ROI by quantifying hours saved, pipeline sourced or influenced, and conversion lifts

What you bring to the role:

• 3-5+ years in Sales, Marketing, Operations or GTM role preferably in a B2B environment. 

• Demonstrated success deploying GenAI & workflow tools in the GTM such as lead scoring, intent signals, outbound triggers or creating AI briefs e.g., synthesizing data source information for accounts.

• You are GTM oriented meaning you understand sales and marketing processes and their impact on downstream outcomes.

• Strong data literacy and understanding of data models in GTM tools such as Salesforce, Hubspot or other SaaS tools.

• Cross-functional operator ability to communicate with a wide-array of stakeholders in the GTM, IT, engineering or product.

• Nimble and scrappy - you don’t get stuck on perfection or ambiguity, but comfortable launching MVPs and iterating towards success and scaling.

• Experience working with workflow automation tools such as Clay or n8n.

• Experience creating agents such as Gemini Enterprise.

• Familiarity with GTM tools such as, but not necessarily Salesforce, Clay, Hubspot, Salesloft, Outreach, etc.

Nice to have:

• Experience developing integrations such as APIs or webhooks and managing data waterfalls.

• Ability to vibe code applications with the goal of building out internal GTM apps