Growth & Retention Senior Product Marketing Manager

Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade, authenticate, vault, and sell millions of record-setting collectibles, all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. We’re always on the lookout for talented people to join our growing team.

Our services span collectible coins, trading cards, Funko Pops!, video games, event tickets, autographs, and memorabilia. Our subsidiaries include PSA, PCGS, SGC, WATA, and Card Ladder.

Since our founding in 1986, we have graded and authenticated millions of items. We employ more than 1,900 people across our headquarters in Santa Ana and offices in Jersey City, Tokyo, Shanghai, Hong Kong, Toronto, Guadalajara, Dallas, and Paris.

We are seeking a dynamic, customer-obsessed Growth & Retention Senior Product Marketing Manager to lead strategy, positioning, and go-to-market execution across two of our most critical verticals: PSA Retail Grading and our loyalty program, the Collectors Club subscription business. This leader will drive awareness, adoption, and growth for these product lines—owning end-to-end product marketing, from shaping roadmaps and developing messaging to campaign strategy, creative execution, and performance measurement.

You’ll work hand-in-hand with the Business, Product, Creative, Analytics, Customer Insights, and cross-functional partners to ensure successful launches and continued engagement, delivering meaningful value to our customers. The right candidate combines strategic ownership with a hands-on approach, influencing both product and business strategy through actionable insights in a highly collaborative environment. This role is perfect for someone ready to step into more strategic ownership while still rolling up their sleeves to execute.

You’ll report to the Senior Director of Customer Insights and Strategy and work from our Santa Ana office. Remote or hybrid candidates will also be considered. We believe that there is significant value in in-person collaboration. If you live within a 1 hour commuting distance to one of our offices, you will be required to be onsite most of the time. This will be discussed further as part of the recruiting process. 

What You’ll Do:

Strategy & Positioning

• Lead and execute comprehensive go-to-market strategies for PSA Retail Grading and Collectors Club, driving awareness, adoption, and sustained growth.

• Partner closely with Product, Research, and Analytics to develop and optimize product positioning and messaging for target customer segments.

• Interpret customer research, internal data, and user insights to shape product decisions and go-to-market tactics.

• Develop quarterly and annual plans, setting strategic OKRs that align with broader business objectives.

• Build and iterate strategies to drive user engagement and product usage across highly segmented and diverse audiences.

Campaign Strategy & Execution

• Own campaign strategy, development, and execution from concept to launch for new features, programs, and offers across multiple channels.

• Partner with CRM, Social, Paid Media, and Creative teams to craft compelling customer journeys, messaging, and visual narratives.

• Manage the creative process and ensure high-quality output aligned with brand standards and business objectives.

• Lead campaign recaps, analyzes effectiveness, and glean actionable learnings for future initiatives.

Insights, Measurement & Optimization

• Collaborate with GMs, Data, Customer Insights, and Product teams to define and monitor success metrics, continually measuring and optimizing campaign performance.

• Analyze marketing performance and product engagement using data-driven insights, identifying new opportunities to improve efficiency, conversion, and user retention.

• Leverage ongoing customer feedback and market insights to inform future GTM strategies, product enhancements, and repositioning efforts.

Cross-Functional Leadership

• Present go-to-market strategies, results, and learnings to senior leadership, articulating impact and next steps.

• Influence decision-making among Product, Brand, and business teams, advocating for customer needs and commercial priorities.

• Foster a culture of collaboration, building consensus and alignment across teams for key product and marketing initiatives.

Who You Are:

• Bachelor's degree in Marketing, Business, or a related field.

• 6–8 years of experience in product marketing, in a consumer facing role. Customer loyalty experience is a plus.

• Strong storyteller who can translate complex product features into clear, compelling customer benefits across multiple channels.

• Self-starter who can independently manage priorities, make informed decisions, and take full ownership of projects from idea to execution.

• Excellent communicator, both written and verbal - able to craft clear narratives and influence stakeholders at all levels, from product managers to executives.

• Collaborative partner who thrives in cross-functional environments and has experience working closely with Product, Research, Design, CRM, and Brand teams.

• Comfortable in ambiguity and thrives in a fast-paced, evolving environment where you can drive clarity and alignment.

• Experience in or passion for the collectibles space is a plus.

Salary Range: The salary range for this position is $150,000-$180,000. Actual compensation on this range varies based on a variety of non-discriminatory factors, including location, job level, experience, and skill set. This role may be eligible for bonuses, commissions, or other forms of compensation, please ask your recruiter for details.

Reasons To Join Us:

• Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision

• Additional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits

• 401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals

• Vacation: All salaried employees are eligible for flexible time-off

• Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays

• Employee Discounts: Employees receive discounts on select grading services for approved submissions

• Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs

• Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities

#LI-Remote

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We are aware that there are instances where individuals are receiving job offers that fraudulently allege to be from Collectors or one of our business units. This type of fraud can be carried out through false websites, through fake e-mails claiming to be from the company or through social media. We never ask for personal information such as your bank account, Social Security numbers or National IDs, nor do we send or request payments for the purchase of business-related equipment. If you suspect fraud, please reach out to [email protected].

We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We believe that a team that represents a variety of backgrounds, perspectives, and skills will better service the diverse community of collectors we support.

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