Growth & Performance Marketing Lead

About the company

Trust Wallet is the leading non-custodial cryptocurrency wallet, trusted by over 200 million people worldwide to securely manage and grow their digital assets. Our vision is to give individuals the freedom to own their assets, confidently participate in the future economy, and access opportunities that enhance their lives. Our mission is to be a trusted personal companion — helping users safely navigate Web3, the on-chain economy, and the emerging AI-powered future. With support for over 10 million assets across 100+ blockchains, Trust Wallet offers a seamless, multi-chain experience backed by industry-leading self-custody technology, a vibrant community, and a growing ecosystem of partners.

Role Summary

We are looking for a data-driven, execution-focused Growth Marketing Lead with a strong track record in SEO, ASO, Paid Marketing, and cross-functional product growth. In this role, you will be responsible for scaling Trust Wallet’s organic and paid acquisition channels globally, owning strategic growth experiments, and partnering closely with Product, Engineering, and Brand teams to drive user adoption across markets.

Key Responsibilities:

• Develop and execute a global SEO roadmap (technical, on-page, content) to improve rankings and traffic.

• Conduct audits, keyword research, and performance tracking across web properties.

• Lead App Store Optimization (ASO) strategy across iOS and Android for all key markets.

• Manage localization, A/B testing, creatives, and in-app events in multiple languages.

• Plan and execute paid acquisition campaigns across Meta, Google, TikTok, Reddit, YouTube, and web3 ad networks.

• Optimize for cost-effective installs, retention, and user quality.

• Work closely with Product, Engineering, and Data teams to drive growth experiments, funnel improvements, and user lifecycle initiatives.

• Analytics & Reporting: maintain dashboards, monitor KPIs, and own performance reporting across all acquisition channels.
  

Requirements:

• 5+ years in growth marketing, with deep hands-on experience in SEO, ASO, and performance media

• Strong familiarity with tools such as Plausible, Adjust, GA4, GSC, Firebase, Sensor Tower, App Store Connect

• Experience working in crypto/Web3, fintech, or high-growth mobile product environments

• Data-driven mindset, with a bias for action and experimentation

• Excellent communication skills and the ability to work cross-functionally in a fast-paced remote setup.
  

Nice to Have

• Crypto-native or strong interest in Web3 / financial sovereignty

• Experience with emerging markets (LATAM, Africa, SEA, India)

• Comfortable leading campaigns across both B2C and partner marketing contexts

This is a global and fully remote role. You must have the right to work for the country you are based.

• Be a part of the world’s leading blockchain ecosystem that continues to grow.

• Excellent learning and career development opportunities.

• Work alongside diverse, world-class talent, in an environment where learning and growth opportunities are endless.

• Tackle fast-paced, challenging and unique projects.

• Work in a truly global organization, with international teams and a flat organizational structure.

• Work fully remotely with flexible working hours.

• Enjoy competitive salary and benefits.

Apply today to join our team in building the world’s most trusted and secure crypto wallet and enable a decentralized future for everyone.

Trust Wallet is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

*Due to the large amount of the applications, please take your application unsuccessful should you not be contacted within 4 weeks from your application date.