Growth Operations Analyst

Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade, authenticate, vault and sell millions of record-setting collectibles, all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. We’re always on the lookout for talented people to join our growing team.

Our services span collectible coins, trading cards, Funko Pops!, video games, event tickets, autographs, and memorabilia. Our subsidiaries include PSA, PCGS, WATA, Card Ladder, and the Long Beach Expo collectibles trade show.

Since our founding in 1986, we have graded and authenticated millions of items. We employ more than 1,700 people across our headquarters in Santa Ana and offices in Jersey City, Seattle, Hong Kong, Paris, Shanghai, and Tokyo.

We’re looking for a Growth Operations Analyst to join our Growth Marketing team. This role will be a key contributor in two core areas of the business: technical ad operations and growth marketing analytics. You will play a crucial role in optimizing and scaling our digital marketing efforts through data analysis, technical implementation, tagging and attribution development, report automation, and performance tracking.

The ideal candidate will be a versatile professional capable of managing, optimizing and scaling a wide variety of key marketing technology and marketing analytics platforms, including but not limited to Google Analytics 4, Google Tag Manager, Quantum Metric, Firebase, A/B testing tools, programmatic marketing ad platforms, affiliate marketing platforms, and more.

You will be responsible for developing, managing, and troubleshooting tagging and tracking infrastructures across web, mobile web, and mobile apps using Google Tag Manager.  A key part of your role will be leveraging SQL and BigQuery to conduct analyses, and you will work collaboratively to build insightful dashboards that translate complex data into actionable insights for stakeholders. You will have hands-on experience with the administration of these types of platforms, and will support the upkeep and scale of measurement implementation framework, ensuring data integrity in the data layer, and development of campaign-level and user-level attribution models to optimize performance reporting.

You’ll report directly to our Growth Operations Developer and work very closely with our Senior Manager, Marketing Intelligence. This role can be remote or located at one of our offices (Santa Ana, California or Jersey City, New Jersey).

*Remote or hybrid candidates will also be considered. We believe that there is significant value in in-person collaboration. If you live within a 1 hour commuting distance to one of our offices, you will be required to be onsite most of the time. This will be discussed further as part of the recruiting process.

What You’ll Do: 

Growth Operations:

• SQL & BigQuery Expertise: Write complex SQL queries and manage BigQuery databases to extract, transform, and analyze large datasets to support marketing and business decision-making.
• Google Tag Manager Development: Implement, maintain, and optimize tracking tags for various digital marketing platforms (Google Ads, Facebook, TikTok, etc.).
• Website Tagging & Datalayer Management: Collaborate with product and development teams to ensure proper data layer implementation and troubleshoot tracking issues.
• Analytics Setup & Maintenance: Ensure proper configuration and management of Google Analytics and other marketing analytics platforms to ensure accurate tracking of key performance indicators (KPIs).
• DBT Analysis: Use DBT to create clean, organized, and scalable data models that drive actionable insights for growth marketing initiatives.

Marketing Analytics:

• Data Integrity & Troubleshooting: Regularly audit and monitor data collection processes to ensure consistent, accurate, and complete data for analysis and reporting.
• Reporting & Data Visualization: Assist in the design, automation and delivery of insightful dashboards and reports for cross-functional teams using tools like Lightdash, Looker, Tableau, or Google Data Studio.
• Ad-hoc Analysis & Insights: Provide deep-dive analysis on campaign performance, A/B tests, and customer behaviors to recommend optimizations for digital marketing efforts.
• Cross-Functional Collaboration: Work closely with marketing, product, and engineering teams to align tracking requirements with business objectives and ensure proper data flow across systems.
• Continuous Improvement: Stay up to date on industry trends, emerging technologies, and best practices in tagging, analytics, and marketing data analysis to drive innovation and optimization.

Who You Are: 

• Bachelor's degree in Computer Science, Marketing, Business, or a related field.
• 3-5 years of proven experience in ad operations, marketing operations, front-end web development, attribution modeling, or related functions.
• Hands-on experience with SQL and managing datasets in BigQuery.
• Hands-on expertise working in and administration of GA4, and other similar marketing analytics platforms.
• Advanced Excel and Google Sheets skills for reporting and data analysis.
• Familiarity with ad measurement (Google Ads, Bing, Meta, etc).
• Experience working with a modern analytics tech stack and BI tools like Lightdash, Looker, Tableau, and other related platforms.
• Familiarity with JavaScript for custom tag and script implementations.
• Strong front-end development fluency, including JavaScript, HTML, and CSS.
• Comprehensive understanding of the full web development lifecycle, including the relationship between frontend and backend, how client-side code runs in the browser, communicates with backend servers via HTTP, and interacts with APIs to render dynamic content. 
• Proficiency in data governance and data hygiene with excellent analytical and problem-solving abilities.
• Strong analytical mindset with the ability to turn raw data into actionable insights.
• Excellent communication skills with the ability to translate technical findings into clear, business-friendly recommendations.
• Detail-oriented mindset with a strong focus on accuracy and quality of work.
• Proven ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Passion for collecting and interest in learning more about the industry.

Bonus Points:

• Experience in DBT for transforming and modeling data.
• Experience with A/B testing and multivariate analysis.
• Familiarity with Git. 
• Familiarity with React.
• Familiarity with Salesforce Marketing Cloud.
• Familiarity with a Mobile Measurement Platform (MMP) such as AppsFlyer or Branch.
• Advanced proficiency in Google Tag Manager (GTM) setup, development, and troubleshooting.
• Strong understanding of website tagging and data layer implementation.
• Familiarity with server-side tracking.
• Experience working with cross-device attribution methodology, with an emphasis on mobile measurement strongly preferred.

Salary Range: The salary range for this position is $97,240-$114,400. Actual compensation on this range varies based on a variety of non-discriminatory factors, including location, job level, experience, and skill set. This role may be eligible for bonuses, commissions, or other forms of compensation, please ask your recruiter for details.

Reasons To Join Us:

• Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision
• Additional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits
• 401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals
• Vacation: All salaried employees are eligible for flexible time-off
• Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays
• Employee Discounts: Employees receive discounts on select grading services for approved submissions
• Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs
• Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities

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