Company Description
It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47 million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
Check out our locations, benefits, and more at cash.app/careers.
Job Description
The Cash App Commerce B2B Growth Marketing team works to acquire and grow sellers revenues through demand generation and lifecycle campaigns that drive adoption of our payment solutions (Afterpay and Cash App Pay). We're looking for a Marketing Operations Specialist to join the SMB Growth Marketing function, with prior Marketo and Salesforce experience, to support their campaign efforts.
You'll work collaboratively with B2B Marketing, Sales Strategy, Analytics, and Sales Leadership stakeholders to execute on inbound campaign requests and ensure proper attribution and segmentation. Aside from execution, you will strategize and consult with other Marketo users, ensuring campaign tracking and ROI. Your efforts will be vital in ensuring that our Salesforce and Marketo instances communicate seamlessly, minimizing any potential sync errors, backlogs, or service slowdowns.
With data at the heart of everything we do, you'll work closely with Sales Strategy to support data governance, program creation, and lead handoff. You will work with our Analytics partners to determine ROI and report findings back to the Acquisition or Lifecycle team leaders to inform future campaigns.
You will:

• Own merchant email marketing execution by managing the end-to-end process from build, QA'ing and reporting for marketing campaigns, lifecycle and nurture campaigns as well as ad hoc email announcements to merchants.
• Improve workflows for timely campaign execution by developing and expanding systems like intake forms, stakeholder approvals, and reporting communication.
• Ensure optimal use of our Marketo and Salesforce tools by maintaining Salesforce Campaign data for accurate reporting, coordinating with Sales Operations to support Marketo and Salesforce collaboration, and managing Marketo content uploads and user creation.

Qualifications
You have:

• Minimum 5 years of marketing experience in a Marketing Operations role.
• Experience with Marketo a must, experience with Salesforce encouraged.
• An eye for detail and experience in auditing and QAing high-use programs.
• Strong understanding of marketing inbound channels, lead funnel management, database segmentation, attribution, and measurement.
• Experience balancing multiple priorities and making sound strategic decisions on the best way forward.
• Experience working and communicating cross-functionally with key stakeholders - Sales, Marketing, Analytics, and Product Managers.
• Strong Google Sheets and analytical skills to develop a targeted approach and drive actionable insights.
• An understanding of CAN-SPAM, GDPR, APA and CCPA compliance.

Additional Information
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
Zone A: USD $122,900 - USD $184,300
Zone B: USD $114,200 - USD $171,400
Zone C: USD $108,200 - USD $162,200
Zone D: USD $98,300 - USD $147,500
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Full-time employee benefits include the following:

• Healthcare coverage (Medical, Vision and Dental insurance)
• Health Savings Account and Flexible Spending Account
• Retirement Plans including company match
• Employee Stock Purchase Program
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
• Paid parental and caregiving leave
• Paid time off (including 12 paid holidays)
• Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
• Learning and Development resources
• Paid Life insurance, AD&D, and disability benefits

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
We've noticed a rise in recruiting impersonations across the industry, where individuals are sending fake job offer emails. Contact from any of our recruiters or employees will always come from an email address ending with @ block.xyz , @ squareup.com , @ tidal.com , or @afterpay.com, @ clearpay.co.uk .
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.
While there is no specific deadline to apply for this role, on average, U.S. open roles are posted for 70 days before being filled by a successful candidate.