As a Growth Marketing Manager, you will create and execute marketing strategies to drive customer acquisition, optimize campaigns, and collaborate with internal teams on performance analysis in North America.
Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!
As the Growth Marketing Manager – North America, you will be responsible for developing and executing regional marketing strategies that drive new customer acquisition. Reporting to our Director of Growth Marketing - North America, you’ll lead demand generation initiatives across digital channels, optimize the marketing funnel, and collaborate closely with sales, product marketing, and regional leadership to deliver measurable growth.
❗This is a full-time, permanent position.
📍 Location:
This is a remote position and is available to all applicants residing and eligible to work in US.
What you will be doing:
- Drive and execute the growth marketing strategy for the US and Canada, with a focus on new business acquisition.
- Plan and execute integrated omnichannel campaigns, including email, webinars, paid media, sponsored events, and account-based marketing (ABM).
- Develop ICPs and key personas for the region to architect efficient and effective buying journeys.
- Optimize the regional marketing funnel to improve conversion rates and reduce CAC.
- Localize global campaigns and messaging to resonate with North American audiences.
- Manage the regional marketing budget and allocate spend across channels for maximum ROI.
- Analyze campaign performance and provide regular reporting on KPIs (CPL, MQLs, pipeline contribution).
- Collaborate with product marketing to ensure messaging aligns with buyer needs and market trends.
- Stay current on the competitive landscape, industry trends, and regional regulations.
What you will bring:
- 3–5 years of experience in B2B marketing, with a focus on demand generation and new business growth.
- Proven success in driving pipeline and revenue in North American markets, ideally in SaaS, enterprise software, or agentic software.
- Deep expertise in digital marketing channels, marketing automation platforms (e.g., Pardot, Marketo, Salesforce Marketing Cloud), and Salesforce CRM.
- Strong analytical skills, with experience in performance reporting and attribution models.
- Excellent communication and cross-functional collaboration skills.
- Experience in the accounting or audit industry is a plus, but not required.
What's in it for you:
▪️Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
▪️We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.
▪️Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
▪️We offer competitive compensation, including a competitive salary and comprehensive benefits
▪️We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
▪️Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
▪️We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.
About Caseware:
Caseware's cutting-edge software products are meticulously designed for accounting firms, corporations, and governments. Our teams are continually collaborating, innovating, and building upon our existing suite of products. With a customer-focused mindset, we are building technology that is shaping what the future of audits, financial reporting, and financial data analytics will look like.
With a recent strategic investment from Hg Capital in 2020, Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date.
One of Caseware's core values is Many Voices, One Team and with that in mind, we're dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply. Should you require accommodations or have any questions at any point during the application or interview process, please e-mail our People Operations team at [email protected].
Background Check:
Any candidates successful in obtaining an offer for a position will need to successfully complete a background check through Certn.co which typically includes an Identity Verification and Criminal Record Check. Executives and Senior Managers will undergo a Soft Credit Check as well. Candidates residing in the Netherlands and Germany are excluded from undergoing background checks via Certn.co
Security and Fraud:
Caseware takes the security of candidates seriously. All legitimate communication from us will come from email addresses ending in @caseware.com and our open positions are always listed on reputable job boards and on our website https://jobs.lever.co/caseware. We will NEVER ask for payment or financial information from you. If you receive an unsolicited job offer, proceed with extreme caution.
Top Skills
Marketing Automation Platforms
Marketo
Pardot
Salesforce CRM
Salesforce Marketing Cloud
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