Growth Marketing Manager / Senior Growth Marketing Manager

We are looking for a highly analytical, creative, and motivated Growth Marketing Manager / Senior Growth Marketing Manager to support and scale our acquisition, retention, and performance marketing programs. In this role, you’ll execute day-to-day channel management, partner with Brand Marketing to support go-to-market efforts, and contribute to testing and optimization strategies that drive efficient, profitable growth. You’ll work closely with cross-functional teams and external partners, gaining exposure to full-funnel strategy while owning key initiatives that directly impact revenue.

What You’ll Do

Growth Strategy & Cross-Functional Support

• Support the Senior Director of Growth Marketing in developing and executing growth strategies across acquisition, retention, and lifecycle channels.
• Help manage forecasting, budget pacing, and KPI tracking to ensure alignment with business goals.
• Partner closely with the Director of Brand Marketing to develop and execute end-to-end go-to-market strategies that drive brand awareness, product adoption, and seasonal campaign success.
• Assist in evaluating new channels, tools, and tactics to support scalable growth.

Performance Marketing

• Execute and optimize campaigns across Meta (Facebook/Instagram), Google (Search, Display, Shopping, YouTube), and other relevant platforms.
• Monitor daily performance metrics (CAC, ROAS, LTV, AOV, CPA) and provide data-driven recommendations to improve efficiency.
• Support the development of testing roadmaps across creative, audiences, bidding strategies, and landing page experiences.
• Partner with agency teams on campaign setup, QA, reporting, and ongoing optimization.

Lifecycle, CRM & Retention

• Support email, SMS, and lifecycle marketing programs by helping build customer journeys, refine segmentation strategies, and improve channel performance.
• Collaborate with CRM and brand team on automated journeys and personalized experiences.
• Ensure cohesive messaging between paid and owned channels.

Analytics, Reporting & Insights

• Maintain dashboards and own weekly/monthly reporting using Triple Whale and platform analytics.
• Identify trends and opportunities across channels; translate data into actionable insights.
• Assist with forecasting, budget pacing, and performance summaries.

Creative Collaboration & Channel Enablement

• Partner with Brand Marketing team to brief assets for paid and lifecycle channels.
• Help manage the production, trafficking, and performance evaluation of creative assets, ensuring channel-specific best practices.
• Collaborate closely with eCommerce to support landing page creation, onsite testing, and conversion-focused optimizations.
• Ensure all internal and external partners stay aligned on key initiatives and timelines.

Innovation & Continuous Learning

• Stay informed on platform updates, emerging marketing channels, industry trends, privacy changes, and competitor activity.
• Champion a test-and-learn mindset across the growth and lifecycle teams.
• Bring new ideas, best practices, and opportunities forward to help advance the growth function.

Who You Are

• 4+ years of growth, performance, or digital marketing experience, ideally within a consumer brand or fast-paced DTC environment.
• Hands-on experience managing paid media channels (Meta, Google, TikTok, Programmatic), Email/SMS platforms  (Klaviyo) and affiliate (TripleWhale)
• Strong analytical capabilities, proficiency in Excel/Sheets, expertise in Google Analytics and Shopify analytics,’ experience with BI tools, such as Domo, is a plus.
• Comfortable interpreting data, spotting trends, and turning insights into actionable recommendations.
• Excellent communicator with the ability to collaborate cross-functionally and present insights clearly.
• Highly organized, detail-oriented, and skilled at managing multiple projects simultaneously.
• Curious, resourceful, and excited about testing and continuous improvement.

Compensation for the role will be determined based on the candidate's qualifications, skills, and experience. The estimated annual compensation for this role is $85-110k+