Growth Marketing Manager

We are seeking a Growth Marketing Manager to work directly with the Head of Creator Growth to identify, launch, and scale new user acquisition opportunities. This is a high-impact individual contributor role for someone who can generate ideas, run experiments, and execute campaigns end to end. You will focus on unlocking creative acquisition channels, driving trend-based campaigns, and building partnerships that bring measurable user growth.

This role requires a mix of strategic thinking and hands-on execution. You will be embedded in the fast-moving worlds of AI, video, and the creator economy, spotting opportunities and acting quickly to turn them into growth.

Growth Strategy & Execution

• Partner with the Head of Creator Growth to design and run creative acquisition experiments.
• Identify and develop unconventional growth channels including viral loops, influencer collaborations, community activations, and trend-driven content campaigns.
• Launch and manage campaigns from concept to measurement, ensuring timely and high-quality execution.
• Translate product updates and market insights into compelling, growth-oriented stories and campaigns.
• Continuously track performance, optimize campaigns, and share learnings to guide future initiatives.

Cross-Functional Collaboration

• Work closely with product, design, and content teams to bring campaigns to life.
• Partner with marketing and growth colleagues to scale high-performing initiatives.
• Coordinate with data teams to measure and report on campaign performance.

Creative Initiatives

• Actively monitor trends in AI, video, and the creator economy, identifying ways to align HeyGen launches with cultural moments.
• Build partnerships that extend reach and drive acquisition.
• Develop repeatable playbooks for launching campaigns quickly and effectively.

Experience & Skills

• 3–4+ years in growth marketing, product marketing, or related roles with a track record of driving new user acquisition.
• Proven ability to take ideas from concept to launch quickly and effectively.
• Strong creative instincts with awareness of trends in AI, video, and creator ecosystems.
• Hands-on experience running multi-channel campaigns and measuring results.
• Comfortable working in fast-paced, ambiguous environments with shifting priorities.

Preferred Background

• A track record in either consumer or creator-focused products
• Familiarity with influencer and partnership-driven growth.
• Exposure to viral or trend-based marketing campaigns.
• International growth experience is a plus.

Personal Qualities

• Execution-focused. You take ownership and make things happen.
• Resourceful and creative in finding new ways to drive growth.
• Highly collaborative and able to work across teams.
• Comfortable balancing multiple projects and acting quickly on opportunities.

$130,000-$150,000 annually
Please note that the salary information is a general guideline only.  HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer.  As part of our total rewards package, HeyGen offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.