Demand Generation Lead

Location: New York City or San Francisco
Team: Marketing
Reports to: VP of Growth & Strategy

The user interface for AGI – Hebbia is AI that works the way you work.

Designed to be generally capable – it can tackle even the most complex tasks, citing answers over any amount of sources. By showing its work, Hebbia empowers users to collaborate with AI on each step and validate responses instead of blindly trusting them. Our mission is to put capable AI in the hands of 1 billion people by 2030.

We are looking for a sharp, scrappy Demand Gen leader to help us get there.

As our first Demand Generation marketer, you’ll be the engine behind campaigns that drive pipeline generation, brand awareness, and leads across the business. You’ll work cross-functionally with Sales and Product to experiment rapidly, measure ruthlessly, and scale what works. This is a high-impact, execution-focused role for someone who loves testing, learning, and iterating.

• Launch and optimize multi-channel campaigns across paid, organic, email, and event channels.
• Own and iterate on landing pages, A/B tests, and funnel optimization tactics to improve conversion rates.
• Analyze campaign performance, user behavior, and funnel metrics to make data-driven decisions.
• Collaborate with Sales on lead scoring, MQL generation, and handoff processes.
• Manage SEO and content distribution strategies to boost visibility and inbound interest.
• Own the marketing stack (e.g., Hubspot, Google Analytics, LinkedIn Ads, Webflow).
• Identify new growth levers—from influencer plays to ABM pilots—and test them quickly.
• Report on KPIs, growth insights, and experiments directly to the leadership team.

• 6+ years of experience in demand generation at a B2B, Enterprise startup.
• Proven success running paid campaigns across LinkedIn, Google, and other performance channels.
• Comfortable owning the funnel from traffic to conversion to handoff.
• Analytical mindset—you love digging into dashboards and can tell a story from data.
• Entrepreneurial, agile, and not afraid to try (and fail at) new ideas.
• Experience with tools like HubSpot, Google Analytics, Webflow, Mixpanel, and Figma a plus.

Compensation:
The salary range for this position is set between $170,000-$210,000. However, adjustments outside of this range may be considered for candidates whose qualifications significantly differ from those outlined in the job description. Other benefits below.

Life @ Hebbia:

PTO: Unlimited
Insurance: Medical + Dental + Vision + 401K + Wellness Benefits
Eats: Catered lunch daily + doordash dinner credit
Parental leave policy: 3 months non-birthing parent, 4 months for birthing parent
Fertility benefits: $15k lifetime benefit
New hire equity grant: competitive equity package with unmatched upside potential