Join a team dedicated to supporting the crucial mission of improving health outcomes.
At Merative, you can apply your skills – and grow new ones – with colleagues who have deep expertise in health and technology. Merative provides data, analytics and software for the health industry. Our clients include providers, health plans, employers, life sciences companies and governments around the world. With industry-leading products and focused innovation, we help customers improve decision-making and performance so that together, we drive real progress in health. Learn more at merative.com
The roleReady to use your tech skills to accelerate clinical research that makes a real-world impact?
Zelta by Merative is on the hunt for a Growth Marketing Manager who’s got a sharp mind for strategy and a serious knack for digital. You’ll lead full-funnel marketing efforts—from crafting content that connects to driving inbound leads that convert. If you know how to engage healthcare and life sciences audiences in a complex B2B space, this is your playground.
We’re talking about data-driven decisions, compelling campaigns, and a cross-functional crew that’s all about making digital experiences better. You’ll optimize performance, elevate our web presence, and build programs that deliver real results. If you’re into blending creativity with analytics and love turning strategy into impact, you’ll fit right in.
Zelta by Merative is a leading clinical trials solutions business offering a unified, cloud-based platform for clinical data management and acquisition. Supporting over 4,400 studies—including more than 500 phase III trials—Zelta empowers sponsors, CROs, and research teams with flexible, scalable tools and expert services across all phases and complexities of clinical research. With built-in AI, global reach, and seamless integration, Zelta simplifies trial execution and accelerates outcomes.
How you will contribute:
Lead Generation
- Design and execute multi-channel campaigns to drive qualified inbound leads.
- Develop and manage lead nurturing workflows and conversion paths.
- Collaborate with sales to align on lead quality, scoring, and handoff processes.
- Monitor and report on campaign performance, optimizing ROI and pipeline impact.
Content Marketing
- Create and manage a content strategy aligned to buyer personas and the healthcare decision-making journey.
- Produce high-impact assets including white papers, case studies, blog posts, and email campaigns.
- Partner with subject matter experts to develop thought leadership content that builds trust and authority.
- Maintain a content calendar that supports product launches, campaigns, and industry events.
Digital & Web Strategy
- Partner with cross-functional marketing teams to optimize the website for SEO, conversion, and user experience.
- Manage owned digital channels (email, social, blog) and support paid media efforts with compelling messaging.
- Leverage analytics tools (e.g., Google Analytics, HubSpot, Microsoft Clarity) to track performance and inform strategy.
- Apply SEO/SEM best practices to improve visibility and engagement across digital touchpoints.
About You
What you will bring
- 5+ years of experience in B2B marketing, preferably in health tech or SaaS.
- Proven track record of driving lead generation and pipeline growth through digital channels.
- Strong writing and storytelling skills with an ability to translate complex topics into compelling content.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics systems (e.g. Google Analytics).
- Analytical mindset with experience using data to drive decisions and optimize performance. Exposure to SEO/SEM tools or similar a plus.
Education
- Bachelor’s degree in marketing, communications, business, or a related field.
- Master’s Degree (MBA or Marketing focus) a plus.
What We Offer
A team united by purpose – Zelta offers a unique opportunity to be part of a mission-driven organization dedicated to transforming clinical research. Our unified platform supports all phases of clinical trials, helping sponsors and CROs accelerate outcomes with trusted data, flexible technology, and expert services.
A culture built on collaboration and impact – At Zelta, we believe meaningful work starts with mutual respect and shared goals. Whether you're optimizing trial workflows or enhancing digital experiences, you'll be surrounded by smart, motivated teammates who care deeply about improving healthcare through innovation.
A place to grow your career – We’re passionate about learning, curiosity, and continuous improvement. Here, you’ll build skills that evolve with you—whether you're diving into new technologies or leading strategic initiatives across the clinical research space.
A total rewards package that reflects our values – We take care of our people so they can bring their best selves to work. Zelta offers competitive compensation, annual bonuses, paid time off, remote flexibility, and a comprehensive benefits package designed to support you and your family.
If you're inspired by the opportunity to simplify clinical trials and drive real-world impact in healthcare, Zelta is the place to do it. Join us and be part of a team that’s redefining what’s possible in clinical research. Apply by submitting your resume on our career page: Careers | Merative.
It is the policy of Merative to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Merative will provide reasonable accommodations for qualified individuals with disabilities.
Merative participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees
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