Growth Marketing Manager: Paid Search & Social

We’re looking for a strategic, results-driven Growth Marketing Manager: Paid Search & Social to lead performance marketing across Google Search, Bing, Meta, and other paid channels. You’ll own campaign execution from strategy to creative testing and performance optimization, with a laser focus on growing HelloTech’s direct-to-consumer business.

This is a high-impact role for someone who thrives on data, creative iteration, and measurable growth. Bonus if you’ve worked in B2B or B2B2C environments as well.
Location: St. Louis, MO OR Remote

HelloTech, a DOOR company, is redefining in-home tech services. As the leading national provider of on-demand smart home installation and tech support, we deliver professional, affordable, and seamless service to consumers and property managers alike—anytime, anywhere.

We’re building a D2C growth engine to match our nationwide footprint. That’s where you come in.

Who is DOOR?

DOOR (formerly Latch) is unlocking the next era of Building Intelligence. We combine premium hardware, intuitive software, and automated operations into one seamless platform—helping multifamily properties run more efficiently, grow revenue, and deliver smarter, more connected living experiences. From smart access and in-unit automation to building-wide controls, DOOR empowers owners, operators, and property teams to reduce overhead, protect asset value, and stand out in a competitive market.

We believe smarter buildings make life simpler. At DOOR, you’ll help shape a future where buildings anticipate needs, operate effortlessly, and quietly improve life for everyone inside.

What will you do?

• Own strategy, setup, and ongoing management of Google Ads and Meta campaigns for D2C acquisition
• Manage six-figure monthly budgets across platforms, optimizing for CAC, ROAS, and LTV
• Partner with creative and content teams to build and test high-performing ad copy and assets across static, video, and UGC-style formats
• Structure and run ongoing A/B experiments, including messaging, audience segmentation, offers, and landing page variations
• Monitor performance and share weekly insights, growth levers, and recommendations with stakeholders
• Implement and validate conversion tracking and attribution across GA, GTM, Meta Events Manager, etc.
• Stay ahead of performance marketing trends, creative best practices, and platform changes
• Collaborate with Product, CX, and Operations to ensure campaigns align with lifecycle and fulfillment realities

What do you bring to DOOR?

• Bachelors Degree in Marketing
• 3+ years of hands-on experience managing paid media for a D2C brand, with a strong command of Google Search and Meta Ads
• Demonstrated success owning and optimizing $100K+ monthly budgets, with direct impact on CAC and revenue
• Experience running creative and copy testing programs, including development of test roadmaps and reporting frameworks
• Analytical mindset with fluency in marketing metrics and tools (CAC, ROAS, AOV, CVR, LTV, Google Analytics, Excel/Sheets)
• Proven ability to collaborate with creative and brand teams to produce performance-driven ad assets
• Working knowledge of attribution platforms (e.g. Rockerbox, AppsFlyer) and event tracking setup
• Exceptional attention to detail, communication skills, and project ownership
• Comfort working independently and cross-functionally in a fast-paced, remote-first environment

• Experience marketing a home services, marketplace, or subscription-based product
• Background in B2B or B2B2C acquisition
• Familiarity with additional channels like YouTube, TikTok, or Pinterest

DOOR understands that job requirements sometimes exclude people who identify with historically marginalized groups from applying to jobs for which they are qualified. Even if you don’t meet 100% of the requirements listed, or if you achieved these requirements through unconventional channels, we encourage you to apply.

What does DOOR bring to the table?

We are reimagining what a supportive workplace looks like, from the inside out. To ensure every team member feels valued, we provide competitive compensation packages that reflect your skills and contributions. We offer a comprehensive suite of benefits such as employer-sponsored health, dental, vision and life options, and generous PTO, and an all-of-you, inclusive approach to benefits:

• Parental Leave
  DOOR provides company-supported parental leave for both primary and non-primary caregivers, along with tiered return-to-work options to support a smooth transition back to the workplace.
• Flexible Time Off
  We offer a flexible time off policy to ensure employees have the opportunity to rest, recharge, and maintain well-being—so they can bring their best selves to work.
• Flexible Working Days
  We support flexible work schedules, empowering employees to structure their workday in a way that best fits their personal and professional lives.
• Comprehensive Health Coverage
  We offer medical, dental, and vision plans with multiple coverage tiers, including the option to enroll domestic partners. Healthcare and flexible spending accounts (FSAs) are available, with employer contributions to help offset costs.
• Life & AD&D Insurance
  DOOR provides employer-paid basic life and accidental death & dismemberment (AD&D) insurance, with the option to purchase additional supplemental coverage.
• Disability Benefits
  We sponsor both short-term and long-term disability coverage, offering financial protection in the event of an illness or injury that prevents you from working.
• Retirement Planning
  Employees are eligible to enroll in a 401(k) Retirement Plan through Vanguard, with flexible contribution options to support long-term financial goals.
• DOOR Equipment Setup!
  Employees get a full setup of hardware from our home line of products as well as FREE monitoring!

Joining us means:

• Having teammates all over the world in the US, Argentina, Spain and Romania.
• Collaborating in a fast-paced environment where you can apply what you have learned in new challenges, and, more importantly, grow your career.
• Being encouraged to invent and innovate within your role and working in a company where calculated risk-taking is highly encouraged and thinking outside the box is a must.
• Join a high-growth brand reshaping how consumers access and install smart home technology
• Collaborate with a small, fast-moving team backed by the national scale of DOOR
• Own meaningful, measurable outcomes in a role built for impact
• Work where you work best—St. Louis or fully remote

We embrace diversity and strive to create an inclusive environment for all.

Attention Job Seekers: Beware of job scams!

Job scams are on the rise, and you should take steps to protect yourself in your job search. Here are some guidelines to help you stay safe if you are applying for a job with Latch or DOOR:

• Communications from Latch or DOOR will always come from @latch.com or @door.com. Do not accept a job interview invitation with Latch or DOOR from anyone who does not contact you through an email that comes from @latch.com or @door.com.
• Latch never interviews candidates via Skype or in writing where you do not see the interviewer. All of our interviews happen either by video or in person.
• We  will never offer you a job based on a single conversation with someone claiming to be from our People organization. In all of our job interviews, you will always speak, by video or in person, with the hiring manager for the position.
• Do not share your sensitive personal information with anyone who purports to offer you a job at Latch or DOOR unless you verified that the offer is from Latch or DOOR (check email senders addresses). We will never ask you for your bank account information or your mother’s maiden name during the interview process.
• We will never ask you to purchase any equipment with a promise that we will reimburse you after you begin working for us.
• If you believe you were a victim of a job scam, you may report it to the FBI: https://www.ic3.gov/.