Growth Marketing Manager (Paid Media + Creative Strategy)

What You'll Do

• Collaborate with marketing team leadership to develop paid media strategy, with hands-on execution across paid platforms (Meta and Google prioritized; additional platforms like TikTok and YouTube as we scale).
• Set up, manage, and optimize paid campaigns across platforms like Meta and Google Ads, monitoring pacing, troubleshooting delivery, and hitting KPIs tied to Qualified Leads, CPL, efficiency, and growth.
• Own campaign performance end-to-end, from launch through optimization, pacing, creative iteration, and performance reporting.
• Analyze campaign performance data, customer behavior, and funnel quality signals to identify opportunities and execute impactful optimizations.
• Partner closely with Sales, Engineering, Creative, and Product teams to surface insights and improve marketing efficiency, lead quality, and downstream conversion.
• Lead creative audits to identify what is working, what is not, and what to test next.
• Translate insights into clear creative briefs, messaging frameworks, and creative roadmaps.
• Partner with leadership to evolve messaging frameworks, value prop articulation, and proof points.
• Coordinate cross-functional teams to ensure alignment on goals, deliverables, timelines, and required resources (including Creative, Product, and Engineering).
• Engage customers, parents, and program participants to gather assets, testimonials, and story-driven content, fostering trust and collaboration throughout the process.
• Communicate results through concise, data-driven reporting with clear insights and recommendations.

What You've Done

• 3-5 years of hands-on media buying experience, with deep expertise in Meta and Google Ads (TikTok and YouTube experience is a plus).
• Strong understanding of auction mechanics, campaign architecture, and core performance levers across audiences, creative, bids, budgets, and landing experiences.
• Proven experience managing six-figure monthly budgets while balancing growth and cost efficiency.
• Demonstrated ability to optimize to quality outcomes, not just volume (for example Qualified Leads, funnel conversion rates, and lead-to-sale insights in partnership with Sales).
• Ability to build advanced audiences using site behavior, CRM data, and engagement signals.
• Strong analytical skills with a track record of turning data into structured testing plans and actionable optimizations.
• Working knowledge of attribution and measurement concepts.
• Familiarity with Meta Events Manager and Pixel/CAPI basics.
• Comfortable with reporting and visualization tools such as GA4, Looker, Tableau/dashboards.
• Proven ability to collaborate effectively with cross-functional partners on marketing and creative initiatives.
• Strong project management fundamentals, including organizing workflows, capturing learnings, and improving processes over time.

Who You Are

• Curious and motivated to deeply understand customer behaviors, marketplace dynamics, and performance drivers.
• Highly organized with meticulous attention to detail.
• Strong communicator with the ability to collaborate effectively across all levels of the organization.
• Able to manage multiple projects simultaneously, prioritize effectively, and adapt quickly in a fast-paced environment.
• Comfortable working independently while staying aligned with a cross-functional team.
• Excited by startup environments where wearing multiple hats is part of the job.

Success In The Role Looks Like

• Paid campaigns consistently hitting Qualified Lead volume and CPL targets.
• Faster creative iteration cycles and clearer briefs that strengthen the creative feedback loop.
• Stronger understanding of what drives lead quality (not just lead volume), shared across Marketing and Sales.
• Clear weekly reporting and actionable insights that help the broader team move faster.