Growth Marketing Manager [Curio]

| Los Angeles, CA, USA
Employer Provided Salary: 130,000-145,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Who We Are:
WHY Brands Inc., a parent company of Munchkin and Curio Home Goods , focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY's vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America's Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!
We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child's potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.
There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.
Position Summary
Curio is looking for an experienced Growth Marketing Manager to join the direct-to-consumer home and lifestyle brand team. Reporting to the Director of Marketing, the Growth Marketing Manager will have a critical role within a small, entrepreneurial team to drive success and profitability for curiohomegoods.com.
The Growth Marketing Manager will develop, plan, and lead new lifecycle marketing initiatives to achieve ambitious growth targets and overall profitability. Specific responsibilities include conversion optimization, email / SMS, paid media, landing pages, upsell/cross-sell, and A/B testing. The ideal candidate is data-driven, technically competent, detail-oriented, creative problem solver and has a proven track record in performance marketing.
What You'll Do:

  • Lead Curio lifecycle marketing as a business owner by developing strategies to acquire and retain customers, drive top-line revenue growth, and create shareholder value
  • Develop and execute growth marketing plans, including subscription program optimization, email / SMS flows, upsell / cross-sell strategies, landing pages, and paid media campaigns
  • Utilize a test and learn approach to all growth initiatives including key performance indicators, goals, and measurable outcomes
  • Collaborate with internal and external partners to drive ecommerce conversion, average order value, subscription model participation and retention, and return on ad spend
  • Provide input to the product development process based on learnings from lifecycle marketing, in particular subscription and promotional SKUs
  • Understand consumer behavior and drivers by measuring key lifecycle metrics (e.g., average order value, clickthrough rates, conversion rates, cost per metrics)
  • Have a strong understanding of the competitive DTC landscape and be acutely aware of new techniques, identify best practices among competition, and anticipate market shifts
  • Prepare marketing performance reports and present with confidence to executive management
  • Other duties may be assigned


Bring It!

  • BA/BS degree or equivalent experience
  • Minimum of 5 years business experience in DTC/ecomm companies, with a proven track record in growing ecommerce sales
  • Experience using web analytics platforms (e.g., Google Analytics, Triple Whale), CRM platforms (e.g., Klaviyo, Braze), and upsell / cross-sell platforms (e.g., Rebuy, Disco)
  • Proficiency Google Ads and Meta Ads Manager: hands on experience with launching, maintaining, and optimizing campaigns
  • Experience with managing and optimizing online marketing tactics and CRM with an emphasis on efficient spending to generate high ROI
  • Must be creative, resourceful, and decisive with strong problem-solving and team/consensus building skills, able to manage multiple projects, meet/exceed deadlines and expectations, and adjust quickly and effectively to change
  • Clear and consistent communicator that is able to influence at both the peer and senior level
  • Ability to work in fast-paced environment with the flexibility to accommodate demanding projects schedules
  • Strong interpersonal, and communication skills and proven ability to foster a cooperative, results-driven work environment
  • Startup, high-growth experience preferred


We Got You Covered!
As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and include competitive salary, bonus, and opportunities to earn equity. We focus on supporting employee development and growth.
We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.
To give our people flexibility, we offer hybrid work environment. Munchkin's Hybrid Schedule is where an employee works in the office on Monday, Wednesday, and Thursdays, and Tuesday and Friday's remotely from home. We also provide annual weeklong global office closures giving our people a chance to recharge.
Salary range: $130,000 - $145,000
To learn more, visit us at www.munchkin.com.
Munchkin welcomes and values what makes everyone unique. We're proud to be an equal opportunity and affirmative action employer. All hires for our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected stat
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • C++Languages
    • CSSLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RustLanguages
    • Salesforce ApexLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularFrameworks
    • Angular.JSFrameworks
    • ASP.NETFrameworks
    • MagentoFrameworks
    • Node.jsFrameworks
    • OAuthFrameworks
    • React NativeFrameworks
    • AccessDatabases
    • AWS RedshiftDatabases
    • ElasticsearchDatabases
    • MariaDBDatabases
    • Microsoft SQL ServerDatabases
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    • GitHubServices
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    • CanvaDesign
    • FigmaDesign
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    • AsanaManagement
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    • ShopifyCommerce
    • magentoCommerce
    • HootsuiteCMS
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    • DocuSignCRM
    • Freshworks SuiteCRM
    • SalesforceCRM
    • Google HangoutsCollaboration
    • Microsoft TeamsCollaboration
    • SlackCollaboration
    • Webex MeetingsCollaboration
    • ZoomCollaboration
    • BasecampProject Management
    • SmartsheetProject Management

Location

Munchkin Headquarters are based in beautiful, sunny, Southern California, in the Los Angeles surrounding area of Van Nuys!

An Insider's view of Munchkin, Inc.

What’s the vibe like in the office?

I have been happily employed at Munchkin since June 2022. During your first few weeks, they schedule one on one Meet and Greets and allow you to contribute in ‘Snack baby’ which has you walk around the Company with a Vintage baby carriage filled with delicious snacks and is a great way to get to know your fellow Munchkineers!

Kim Lapage

Project Manager

How do you collaborate with other teams in the company?

At Munchkin, the teams are supportive and collaborative which makes for a great working environment. As a Brand Manager, I get to not only manage my categories as if they were my own business, but I also get to ideate and work on innovative products to make parent’s live easier and babies lives more fun! At Munchkin we are all collaborators.

Nazneen Motiwala

Brand Manager

How has your career grown since starting at the company?

Since beginning my career at Munchkin 11 years ago, the company has continually provided me with opportunities to encourage my career growth. I began in the Order Management Department supporting the Sales Teams and transferred to a new role as Senior Costing Analyst. I am truly thankful to be supported in my career goals at Munchkin!

Anya Schultz

Senior Costing Analyst

What are Munchkin, Inc. Perks + Benefits

Munchkin, Inc. Benefits Overview

We offer a comprehensive benefits package that includes medical, vision and dental coverage, wellness, an employer-matched 401(k) plan, bonuses, employee stock purchase plan and much more depending on your role. We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world. We offer work-life balance benefits such as paid maternity and paternity leave and hybrid schedules! To learn more, visit us at www.munchkin.com.

Culture
Volunteer in local community
Baby2Baby, HavestHome, Alexandria House, Havenwood, HK Federation of Womens Centres (Hong Kong), Give back to Hamilton (Canada), Leeds Baby Bank (United Kingdom)
Partners with nonprofits
UN Global Compact, IFAW, Project Orca, The Seedling Project, Radiant Colors, CHLA, Operation Gratitude, St. Joseph Center, Toy Industry Foundation, Toys for Tots and Valley Food Bank
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
We hold quarterly In-person Town halls for all US employees, led by our Executive Leadership team.
Employee awards
Flexible work schedule
Hybrid work environment, where an employee works in the office on Monday, Wednesday, and Thursday, and remotely from home on Tuesday and Friday. We also provide annual weeklong global office closures!
Remote work program
To give our people flexibility, we offer hybrid work environment, where an employee works in the office on Monday, Wednesday, and Thursday, and remotely from home on Tuesday and Friday.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
E3 - Employer, Embrace & Enjoy- ERG dedicated to empowering women Hispanic/Latinx - ERG dedicated to Hispanic/Latinx employees
Hiring practices that promote diversity
We proudly partner with our diversity recruitment partners to provide hiring managers a diverse pool of talent.
Diversity recruitment program
Code Talk, through St. Joseph's Foundation Grow with Google Career Certificate Program Mogul employer, diversity recruiting global online platform,
Health Insurance + Wellness
Flexible Spending Account (FSA)
Offering both Dependent Care and Health Care FSA plans.
Disability insurance
100% employer paid Disability Insurance for all employees!
Dental insurance
100% employer paid Dental Insurance for all employees!
Vision insurance
100% employer paid Vision Insurance for all employees!
Health insurance
Full 100% employer paid Employee HMO Plans. Plus employer contribution in other plans.
Life insurance
Munchkin provides each eligible exempt employee with a company-paid Life & AD&D insurance policy. This benefit is 100% paid by the Company.
Pet insurance
We offer comprehensive voluntary pet insurance plan options. We go beyond what is expected through our Pet Adoption Program.
Wellness programs
“It’s the healthy things” is a program to support and promote employee health and wellness. We are proud to offer a variety of health and wellness programs, including on-site gym and fitness cl
Team workouts
On-site gym and on-site fitness classes
Mental health benefits
Therapy coverage, 24-hour Tele-doc services, Counseling Services
Wellness days
All our employees are eligible for accrued, personal time off, which increases with tenure.
Financial & Retirement
401(K)
Matching Contribution is dollar-for-dollar on amounts you contribute up to 4% of your eligible compensation, on a per payroll basis. You are always 100% fully vested!
401(K) matching
Matching Contribution is dollar-for-dollar on amounts you contribute up to 4% of your eligible compensation, on a per payroll basis.
Company equity
Yes!
Employee stock purchase plan
Performance bonus
Employees are eligible for annual performance bonuses, with target percentages based on roles.
Charitable contribution matching
Radiant Colors, Donors Choose
Pension
Pay transparency
Child Care & Parental Leave
Generous parental leave
Family medical leave
Adoption Assistance
Company sponsored family events
We host annual Bring Your Kid to Work Day and Bring your Dog to Work Day!
Vacation + Time Off
Generous PTO
Employees are eligible for accrued, paid time off which increases with tenure!
Paid volunteer time
Paid holidays
Paid sick days
We offer 6 days of sick pay for our employees.
Bereavement leave benefits
Company-wide vacation
We provide annual weeklong global office closures giving our people a chance to recharge.
Office Perks
Company-sponsored outings
Free snacks and drinks
Unlimited Coffee bar and fountain drinks; weekly Snack Baby, led by our newest hire!
Company-sponsored happy hours
We love to celebrate! We regularly host employee breakfasts, happy hours, and Summer Musical events
Onsite office parking
Generous parking including several dozen, electric car charging stations.
Mother's room
Onsite gym
Professional Development
Job training & conferences
Customized learning paths for employees globally which include supporting job training, certifications, and attendance at industry leading conferences to enhance employee career development.
Lunch and learns
Lunch and learns offered to employees on topics such as Employee Equity Program or management coaching sessions.
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks
Personal development training

Additional Perks + Benefits

Fast Company Brands that Matter Award

Recognized Employer of Choice!

3 National Parenting Product Award

2023 Fortune America’s Most Innovative Company award
https://fortune.com/ranking/americas-most-innovative-companies/

2023 Great Place to Work Certification
https://www.greatplacetowork.com/certified-company/7023913

CEO/Founder, Steve Dunn recognition as a Visionary in the annual C-Suite Magazine produced by the L.A. Times
https://www.latimes.com/2023-c-suite-trends-updates-and-the-cfo-leaders…

Brand Innovator Recognition of our CBO
https://www.brand-innovators.com/news/cmo-of-the-week-munchkin-curio-ho…

JPMA Innovation Award
https://www.jpma.org/page/2022-innovation-awards-winners

Munchkin Expands Partnership with IFAW; Becomes Primary Investor of "Room to Roam" Initiative to Lease Tens of Thousands of Acres of Land In Africa to Protect Elephants
ohttps://www.businesswire.com/news/home/20230808610371/en/Munchkin-Expan…
ohttps://apnews.com/press-release/business-wire/elephants-financial-serv…

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