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Growth Lifecycle Manager

Posted 14 Days Ago
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Easy Apply
Hybrid
Denver, CO
95K-119K Annually
Mid level
Easy Apply
Hybrid
Denver, CO
95K-119K Annually
Mid level
Manage consumer lifecycle campaigns to enhance acquisition, conversion, and retention. Collaborate cross-functionally, analyze metrics, and optimize performance.
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About us

At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.

This hybrid position requires two days per week in our Denver office. 

About this role

As a Manager within the Consumer Lifecycle Marketing team, you'll execute critical lifecycle campaigns that directly impact acquisition, conversion, and retention metrics for both our marketplace purchases and Personal Plan subscriptions. Your role involves executing projects, collaborating closely with internal and cross-functional partners, and contributing ideas to enhance customer engagement and retention. You’ll have the opportunity to build your expertise and establish your brand as a reliable and collaborative team player.

About your Skills

  • Customer Journey Expertise: Demonstrated ability to build personalized, conversion-focused user journeys with effective segmentation, targeting, and messaging strategies that drive measurable business outcomes
  • Relationship Development: Effective at building and maintaining internal and cross-functional relationships to support collaborative execution
  • Operational Execution: Skilled in managing projects with attention to detail, ensuring efficient use of resources and timely delivery
  • Analytical Thinking: Skilled at analyzing campaign metrics, cohort performance, and engagement data to optimize tactical execution and campaign effectiveness
  • Collaboration: Known for working effectively within teams, contributing positively to collective outcomes
  • Continuous Improvement: Committed to personal growth and continuous improvement, actively seeking feedback and learning opportunities

What you'll be doing:

  • Build and execute multi-channel campaigns (email, push, in-product) that drive measurable conversion and retention metrics
  • Build and maintain internal and cross-functional relationships, becoming recognized as a dependable and knowledgeable collaborator
  • Implement A/B tests across customer journey touchpoints and analyze results to inform optimization strategies
  • Work closely with cross-functional teams to support efficient project execution and optimize marketing performance
  • Monitor campaign performance against KPIs and recommend tactical improvements based on data insights
  • Bring your subject matter expertise to strategy sessions, contributing to continuous improvement and innovation

What you’ll have

  • 4+ years of experience implementing lifecycle marketing campaigns in consumer businesses, preferably within subscription or marketplace models
  • Experience working collaboratively with internal teams and cross-functional partners to achieve project goals
  • 4+ years of experience implementing lifecycle marketing campaigns in consumer businesses, preferably within subscription or marketplace models
  • Strong analytical skills, including experience interpreting data to support marketing decisions
  • Solid communication skills with an ability to build productive relationships and effectively engage with diverse stakeholders


At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity.

Hiring Compensation Range

$95,000$119,000 USD

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

Life at Udemy 

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

  • We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.

  • Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.

  • Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.

  • We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work. 

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. 

Our Benefits Start with U

Our benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our US Benefits and Ireland Benefits pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process. 

Benefits outlined are provided as a general overview and may vary depending on the location, role, and employment classification. All benefits are subject to change at the discretion of the organization and in accordance with applicable laws and policies.

Information regarding data privacy is available within the Udemy Careers Privacy Notice.

Top Skills

Analytics Tools
Email Marketing
Push Notifications

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