The Growth Lead will own the marketing function, drive brand identity, develop content strategy, and generate demand, focusing on AI adoption data. Responsibilities include collaborating with practitioners to produce industry reports and creating campaigns to engage the community.
About Airframe
The Role
What You'll Own
Brand, Creative & Content
Demand Generation & Outreach
Community & Network Growth
You Should Apply If
Bonus Points
What This Isn't
Compensation & Benefits
Airframe is revolutionizing decision making in the AI era by providing software intelligence that empowers leaders to shape the future. We help organizations discover, evaluate, and manage their AI software stack and turn fragmented vendor decisions into a repeatable, defensible process. Our intelligence is built on real deployment data: 7,000+ tools, 45,000+ software practitioners, and 60,000+ company tech stacks. No vendor relationships, no sponsored placements. Practitioners in our network share what actually happened after they adopted a tool: what implementation cost, what broke, what worked. Not reviews.
Designed for decision makers, Airframe delivers a modern research experience tailored to help businesses make confident and strategic AI decisions, and prove that they were right.
We are a small, collaborative team of experienced leaders and innovators committed to driving meaningful change through AI. If you are passionate about AI-driven transformation and want to be part of a growing, dynamic team, we’d love to hear from you!
Airframe is looking for a GTM leader to turn our proprietary AI adoption data into the industry’s loudest, most respected voice. You aren't building a funnel; you are building a category-defining media engine that makes Airframe the undisputed authority on how the world’s best companies actually use AI.
You'll start by owning the full marketing function, brand, content, expert outreach, and community, and work directly with our executive team to turn a strong strategic thesis into messaging and demand. You're not inheriting a playbook. You're writing it.
We're still defining our ideal customer, testing channels, and learning what resonates. The right person is energized by that. Success in this role goes beyond growing our top-of-funnel, responsible for both TOFU growth, but also bottom line ARR in partnership with sales.
- Own Airframe's brand identity, visual language, and presence across every touchpoint.
- Build and run the content strategy across channels that make sense for our audience; you'll help us figure out which ones.
- Partner with leadership, write, and/or commission thought leadership that makes Airframe the authority on AI adoption intelligence: specific, opinionated, grounded in real practitioner data, not "AI is changing everything" content.
- Develop case studies, data reports, and original research using insights from our expert network.
- Architect high-level collaborations with the industry's most respected practitioners to co-create provocative, data-backed industry reports.
- Design targeted campaigns. No mass-blasting. You already know why that kills a brand.
- Build the email nurture infrastructure that moves prospects from awareness to demo request.
- Sharpen our ICP based on real market signal from outreach and conversations, still honest about iteration, but positions it as refining a thesis, not starting from zero.
- Weaponize our data to give industry influencers the 'ammunition' they need to start conversations on our behalf.
- Build lightweight community touchpoints (events, roundtables, async channels) that keep experts engaged.
- Identify and cultivate operators who become organic evangelists.
You'll have budget for additional team members, freelancers, and contractors when you need to scale specific work, design, long-form writing, production. The goal is to build a team around you as Airframe grows. You'd help shape who we hire next.
- You're energized by ambiguity. We're early. The positioning sharpens, the roadmap shifts, the ICP evolves. You adapt without needing a 30-page brief.
- You were an early marketing hire at a B2B SaaS company and had to figure things out without a playbook. You're ready to step into full ownership.
- You can actually write long-form, short-form, cold outreach, social. Your writing has a point of view and sounds like a person.
- You've run ABM or high-touch outreach and understand why 50 personalized emails outperform 5,000 generic ones.
- You have strong opinions about B2B content and can articulate why most of it fails.
- You've marketed to technical or enterprise buyers and know how to earn credibility with people who are skeptical of marketing by default.
- You have a creative eye; you can concept a brand direction, brief a designer, or mock something up yourself when speed matters.
- You're fluent with AI tools for writing, research, and automation, and always looking to move faster with fewer resources.
- You've built or managed an expert or community network with actual practitioners contributing insights, not just a social following.
- Experience in software procurement, IT governance, or SaaS management.
- You've produced original research or data reports that got picked up organically.
- You've worked closely with a founder who cares deeply about brand quality and you thrived in that environment.
What This Isn't
Not a demand gen specialist role. If your primary toolkit is paid media and lead scoring, this isn't the right fit. Not a content farm. We publish less, better.
- Salary: $150,000 – $200,000 base
- Equity: Meaningful early-stage equity. We'll be direct about numbers in the interview process.
- Benefits: Medical, dental, and vision insurance
- 401(k)
- Flexible PTO
- Home office setup stipend
- Budget for tools, events, and professional development
Top Skills
Ai Tools
Automation Tools
Research Tools
Writing Tools
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