Growth & GTM Associate

Position Overview

• We’re looking for a Growth Marketing & GTM Associate to join our commercial team. This hybrid role sits at the intersection of content marketing, growth experimentation, and signal-driven outbound engagement. You’ll report to the Director of Marketing and collaborate closely with our commercial and sales leaders.


You will:
• Run LinkedIn ad campaigns and other growth experiments.
• Build and test signal-driven outbound motions.
• Support sales enablement, including customer-facing materials and monitoring inbound opportunities like RFPs.
• Create and distribute thought leadership content (especially from our co-founders).


We’re looking for someone analytical, curious, hungry, and excited to learn — who sees marketing and GTM as an engine to be tested, measured, and improved.

What You'll Do

• Content & Thought Leadership
• Interview co-founders and subject matter experts weekly; turn transcripts into a steady stream of high-quality LinkedIn posts.
• Repurpose posts into blog articles, email updates, and ad creative.
• Write and edit case studies, educational blog posts, newsletters, and linkedin copy (organic and ads)
• Contribute to market expansion opportunities including newsletter creation, referral programs, event planning and sponsorships, podcast interviews, and more
• Support the content needs of demand-gen campaigns aimed at sustainability and carbon project decision-makers


• Signal-Driven Outbound Experiments
• Build targeted micro-lists of high-fit accounts using engagement, intent signals, and enrichment tools.
• Draft and send personalized outreach messages and sequences (LinkedIn or email)
• Test outbound approaches and report on conversion, scaling what works.
• Monitor engagement signals (likes, follows, comments, clicks) to inform outbound strategy and broader GTM planning.


• Sales Enablement & Market Intelligence
• Support sales team with customized decks, sales enablement materials, and light customer-facing reports
• Help maintain dashboards and own reports on campaign and outbound performance.
• Monitor industry channels for relevant RFPs from target accounts and flag opportunities to the commercial team.

What You'll Bring

• 2–4 years of experience in growth marketing, demand generation, marketing operations, or GTM-related roles (B2B startups preferred).
• Strong writing and editing skills; ability to distill conversations into clear, engaging content.
• Experience with LinkedIn Ads (campaign setup, targeting, optimization, and reporting).
• Analytical mindset; comfortable working with data to measure, learn, and iterate.
• Experience or strong interest in outbound engagement (with a marketing/growth lens vs. traditional SDR approach).
• Familiarity with tools like HubSpot, Clay, or similar is a plus.
• Bonus: experience in sustainability, climate tech, carbon markets, or regenerative agriculture.

You'll Thrive in This role If You...

• Enjoy flexing between content creation and data-driven campaign work.
• Think of GTM like a product: run experiments, learn, and scale.
• Are comfortable wearing multiple hats in a growing, mission-driven startup.
• Want to grow into a marketing leader who understands both “fuel” (content) and “engine” (distribution).

Why You'll Love Working Here

• Mission-Driven Impact: Contribute directly to solving one of the most urgent global climate change challenges - soil health - through technological innovation.
• High-Performance Culture: Join a talented, fast-paced team where your ideas and work drive meaningful impact.
• Leadership & Growth: Take ownership of projects, mentor others, and grow your leadership skills in a dynamic environment.
• Work-Life Balance: Enjoy flexible work arrangements, generous PTO, and comprehensive health, dental, vision, HSA, and 401(k) benefits.
• Strive for Excellence and Challenge the status quo: See some of our recent press about the problems we’re committed to solving. 
• Competitive compensation packages: Our team is our most valuable asset. We want everyone who works for us to feel fairly compensated for the impact they bring to our mission. The team member in this role can expect a starting salary in the range of $70-90K alongside equity in the company. Compensation outside this range may be considered for exceptionally well-qualified candidates, depending on experience and expertise.
• Perennial is an equal opportunity employer: We celebrate and embrace diversity and are committed to building a team that represents a variety of experiences, backgrounds, and skills. We do not discriminate on the basis of race, color, religion, marital status, age, gender identity, gender expression, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or other applicable legally protected characteristics.