The Growth & CRO Strategist will manage performance marketing, leading conversion rate optimization and digital product roadmap execution, while driving measurable growth across various channels.
About the Role
We're hiring a Director of Growth to be the right hand to the VP of Digital. You'll own day-to-day execution of performance marketing across Meta, Google, YouTube, TikTok, CTV, and Affiliate, lead conversion rate optimization and manage the digital product roadmap for buckmason.com.
This is a high-leverage role for an operator who can move fast across performance marketing, merchandising, UX, and engineering — translating strategy into daily action and measurable growth. You'll have meaningful ownership from day one and a direct line to senior leadership.
We're hiring a Director of Growth to be the right hand to the VP of Digital. You'll own day-to-day execution of performance marketing across Meta, Google, YouTube, TikTok, CTV, and Affiliate, lead conversion rate optimization and manage the digital product roadmap for buckmason.com.
This is a high-leverage role for an operator who can move fast across performance marketing, merchandising, UX, and engineering — translating strategy into daily action and measurable growth. You'll have meaningful ownership from day one and a direct line to senior leadership.
What You'll Do
Performance Marketing
• Manage day-to-day execution and optimization of paid media across Meta, Google (Search, Shopping, PMax), YouTube, TikTok, CTV, and Affiliate.
• Own pacing, budget allocation, and efficiency targets (ROAS, CAC, blended MER) across channels.
• Partner with creative teams to brief, test, and scale new ad creative on a fast cadence.
• Manage agency partners and in-house team; hold them accountable to weekly KPIs and monthly business reviews.
• Build and maintain reporting that ties spend to revenue, new customer acquisition, and contribution margin.
• Run a continuous incrementality testing program (geo holdouts, conversion lift, platform experiments) and use MMM signal to rebalance channel mix and decide where the next dollar goes.
Conversion Rate Optimization & Digital Product
• Own the CRO roadmap for buckmason.com — from homepage and PLP to PDP and checkout.
• Plan, prioritize, and run a continuous A/B testing program; report on lift, significance, and learnings.
• Use analytics, heatmaps, session replay, and customer feedback to surface the next highest-impact tests.
• Partner with UX, creative, and engineering to translate insights into shipped, measurable changes.
• Manage the feature roadmap for the e-commerce site — site search, navigation, personalization, account, and checkout.
• Write briefs and requirement docs, prioritize the backlog with engineering, QA new features, and own launch readiness.
• Maintain a clear point of view on what's next for the buckmason.com customer experience.
• Manage day-to-day execution and optimization of paid media across Meta, Google (Search, Shopping, PMax), YouTube, TikTok, CTV, and Affiliate.
• Own pacing, budget allocation, and efficiency targets (ROAS, CAC, blended MER) across channels.
• Partner with creative teams to brief, test, and scale new ad creative on a fast cadence.
• Manage agency partners and in-house team; hold them accountable to weekly KPIs and monthly business reviews.
• Build and maintain reporting that ties spend to revenue, new customer acquisition, and contribution margin.
• Run a continuous incrementality testing program (geo holdouts, conversion lift, platform experiments) and use MMM signal to rebalance channel mix and decide where the next dollar goes.
Conversion Rate Optimization & Digital Product
• Own the CRO roadmap for buckmason.com — from homepage and PLP to PDP and checkout.
• Plan, prioritize, and run a continuous A/B testing program; report on lift, significance, and learnings.
• Use analytics, heatmaps, session replay, and customer feedback to surface the next highest-impact tests.
• Partner with UX, creative, and engineering to translate insights into shipped, measurable changes.
• Manage the feature roadmap for the e-commerce site — site search, navigation, personalization, account, and checkout.
• Write briefs and requirement docs, prioritize the backlog with engineering, QA new features, and own launch readiness.
• Maintain a clear point of view on what's next for the buckmason.com customer experience.
What You'll Bring
• 6–8 years of experience in digital, e-commerce, or performance marketing, ideally at a DTC or omnichannel apparel brand.
• Track record of driving CRO wins through a structured, hypothesis-driven testing program.
• Comfort writing briefs and requirement docs and shipping with a small engineering team.
• Ability to zoom in and zoom out — equally comfortable in the weeds of a Meta or Google account (building campaigns, auditing structure, troubleshooting a buyer's work) and stepping back to drive paid strategy, channel mix, and full-funnel measurement.
• Strong analytics chops — fluent in GA4, Shopify reporting, and at least one BI tool (Looker, Tableau, Omni, or similar).
• Excellent written communication and the ability to operate cross-functionally with creative, brand, merchandising, and engineering.
• Bias to action and comfort working in person with a tight, ambitious team.
• Shopify Plus experience.
• Apparel, fashion, or lifestyle brand background is a plus
• Track record of driving CRO wins through a structured, hypothesis-driven testing program.
• Comfort writing briefs and requirement docs and shipping with a small engineering team.
• Ability to zoom in and zoom out — equally comfortable in the weeds of a Meta or Google account (building campaigns, auditing structure, troubleshooting a buyer's work) and stepping back to drive paid strategy, channel mix, and full-funnel measurement.
• Strong analytics chops — fluent in GA4, Shopify reporting, and at least one BI tool (Looker, Tableau, Omni, or similar).
• Excellent written communication and the ability to operate cross-functionally with creative, brand, merchandising, and engineering.
• Bias to action and comfort working in person with a tight, ambitious team.
• Shopify Plus experience.
• Apparel, fashion, or lifestyle brand background is a plus
Logistics
• Reports to: VP of Digital
• Location: Buck Mason HQ, Los Angeles — onsite, 5 days/week
• Type: Full-time, exempt
• Location: Buck Mason HQ, Los Angeles — onsite, 5 days/week
• Type: Full-time, exempt
Sasha Koehn and Erik Allen founded Buck Mason in 2013 to simplify the American wardrobe. Meeting as neighbors in Venice Beach, they started designing and selling clothes out of a small studio off Abbot Kinney Boulevard. Sasha built the website and Erik created the brand’s first collection of jeans and tees. Taking an architectural approach to design, they built each piece to last far beyond a single season. Obsessed with quality, they worked with local mills and factories to create the finest fabrics down to the thread. Today, Buck Mason offers a broad range of clothing and accessories with a continued commitment to making high-quality, modern American classics.
Buck Mason Venice, California, USA Office
Venice, CA, United States
Similar Jobs
Artificial Intelligence • Professional Services • Business Intelligence • Consulting • Cybersecurity • Generative AI
Lead strategy consulting engagements to identify growth opportunities, analyze markets and operations, develop actionable recommendations, drive business transformation, use data analytics and technology, manage executive client relationships, mentor teams, and lead business development and thought leadership.
Artificial Intelligence • Professional Services • Business Intelligence • Consulting • Cybersecurity • Generative AI
Lead strategy consulting engagements to identify growth opportunities, optimize operations, and drive business transformation. Analyze market trends and client performance, develop actionable recommendations, leverage data analytics and technology, build executive relationships, mentor teams, and lead business development and thought leadership to achieve strategic goals.
3 Days Ago
Aerospace • Artificial Intelligence • Cloud • Machine Learning • Software • Cybersecurity • Defense
Lead global growth strategy and execution for Electromagnetic Defensive Solutions across defense, commercial aerospace, and international markets. Identify and capture opportunities in EW, radar, RF, mission computing, and AI-enabled systems; drive cross-functional pursuits, partner with product and offering teams, build pipelines to meet AOP and multi-year strategic plans, expand international and commercial presence, and develop a high-performing growth organization.
Top Skills:
Advanced ComputingAdvanced Rf TechnologiesAIAi-Enabled Mission SystemsAutonomous SystemsElectronic WarfareMission ComputingRadarSensor SystemsSoftwareUnmanned Platforms
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
