Go-to-Market Associate

GTM Associate Location: CA or TX preferred, open to remote with travel. Travel: 2 weekends/month during the NFL season.

The role in a few lines: You run Underdog's marketing in local markets: booking bars, building out tailgates, street activations, and get out-of-home up and running before game day. Think of the person who makes a city feel like Underdog already lives there, days before the brand officially shows up.

We proved this model works, now we're doing it for real, market by market, all season.

• Plan and run local activations like bar takeovers and tailgates and street-level stunts. You're not approving these from a desk, you're building them.
• Land vendor and venue deals. Call vendors, negotiate space, coordinate contractors, and when the first answer is no, find another way in.
• Travel to key markets and be the person physically representing Underdog on site when it counts.
• Manage timelines and budgets for each activation, while still pitching your own ideas. This isn't a pure execution role.
• Use AI tools to move faster on the logistics grind, so you can spend your time on the stuff that actually needs a human: the vendor calls, the on site problem solving, the relationships.

The one non-negotiable: You have to have that dog in you. When a vendor says no, we need you to find yes yourself, not escalate and wait. Come back and tell us how you pulled it off.

• Experience at an experiential or event marketing agency
• Campus event production, or anything where you built something out of basically no resources
• Grinder energy: organized enough to run logistics, scrappy enough to enjoy the chaos when the plan falls apart

Before you apply: This role travels about two weekends a month during the NFL season. We'll walk through exactly what that looks like on your first call.

Who this is for: Someone who'd rather be in the weeds setting up and executing versus sitting on Zoom.

Our target starting base salary range for this position is between $75,000 and $100,000, plus target equity. Final compensation will be determined based on a variety of factors including relevant experience, skills and expertise, interview performance, and other market considerations.

• Unlimited PTO for full-time employees (we're extremely flexible with the exception of the first few weeks before and into the NFL season)
• 16 weeks of fully paid parental leave
• Home office stipend
• A virtual-first culture, but we come together a few times per year in person for offsites, trainings, hackathons, and more
• Slack reactions for every occasion
• 401k with up to 5% employer match
• Company paid health, dental, vision plan options for employees and dependents, FSA, and more
• Opportunity to celebrate your favorite sports teams through local meetups and company-sponsored events
• Claude and ChatGPT enterprise accounts

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