Global Lead of Strategic Marketing Initiatives

We're rapidly expanding our global Growth Marketing team at Smartly and looking for an exceptional, results-driven marketing leader to join us as a core individual contributor!

As the Global Lead of Strategic Marketing Initiatives, you'll be pivotal in driving Smartly's most critical market growth through advanced, account-centric strategies. This is a unique opportunity to architect and execute world-class, multi-market programs with high visibility across leadership. You'll be our in-house expert on Account-Based Marketing (ABM) and other high-impact strategic initiatives, partnering closely with Sales, Events, Paid Media, and SDRs to build scalable, revenue-generating programs and set global best practices.

• Champion and operationalize Smartly's global ABM strategy, partnering with Sales leadership to identify and activate high-value accounts for pipeline and revenue acceleration.
• Design and execute end-to-end 1:1, 1:Few, and 1:Many ABM programs, developing integrated, region-specific campaigns for enterprise accounts.
• Own and optimize our core ABM tech stack: 6Sense (transitioning to Demandbase), Salesforce, and Marketo, driving adoption and best practices.
• Partner deeply with SDRs to translate growth marketing campaigns into actionable account lists and compelling content for outreach.
• Innovate with new, impactful approaches to engage and convert target accounts, standing out in the market.
• Strategically leverage AI to enhance programs, including content creation and website optimization.
• Collaborate with content marketing to shape strategy, messaging, and align demand generation programs.
• Oversee the development of all supporting campaign materials: from personalized landing pages to direct mailers and custom gifting.
• Deliver world-class, data-driven reporting that clearly shows ABM and strategic initiative impact on pipeline, revenue, and meetings booked, demonstrating clear ROI.
• Manage program budgets, identify new tools, and build a best-in-class ABM and strategic marketing practice.

• 10+ years of B2B marketing experience in fast-growing tech/SaaS, with 5+ years directly leading and executing comprehensive ABM programs (1:1, 1:Few, 1:Many) for enterprise clients.
• Mastery of leading ABM platforms (e.g., 6Sense, Demandbase, Terminus), marketing automation (e.g., Marketo), and CRM (e.g., Salesforce); proven integration/optimization experience.
• Exceptional understanding of complex enterprise B2B buying groups and C-level personas, with proven ability to craft tailored, influential campaigns.
• Superior analytical skills to drive, execute, and optimize campaigns, with a clear track record of measuring success by pipeline, revenue, and meetings booked.
• Outstanding communication, persuasion, and collaboration skills, acting as a strategic partner to sales and rallying stakeholders for revenue goals.
• Extensive experience planning and scaling multi-touch, integrated campaigns (digital and offline) within an ABM framework.
• The ability to work out of our New York office 3 days a week.

• Five weeks paid time off (PTO), 11 company-paid holidays, unlimited sick days
• Generous healthcare packages & mental health benefits
• Monthly wellness benefit and learning reimbursement opportunities 
• 401K plus matching & equity grants for all new Smartlies
• Volunteer time off days & company donation matching opportunities 
• Choice of computer (MAC or PC)
• And so much more…

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