Global Head of Digital (B2B)

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

Job Title: Head of Digital Marketing (B2B) 

Job Summary:

We are seeking a dynamic and experienced Head of Digital Marketing (B2B) to lead our digital marketing strategy and execution. The ideal candidate will have a strong background in Digital Marketing, with a focus on paid media, search engine optimization (SEO), and leveraging Large Language Models and Optimization (LLMO) to drive growth. This role blends strategic leadership with tactical execution and requires experience managing agency relationships and cross-functional teams

Responsibilities:

Strategic Leadership:

• Develop and implement a comprehensive B2B digital marketing strategy aligned with company goals and Digital Marketing COE.

• Oversee all aspects of digital marketing, including paid media, SEO, ABM, content syndication, and social media for the B2B organization.

• Stay up-to-date with the latest trends and technologies in digital marketing and LLMO, and incorporate them into our strategies.

• Work closely with cross-functional regional marketers to establish clear goals, define targets, and report on success metrics.

Paid Media Management:

• Plan, execute, and optimize paid media campaigns across various platforms (e.g., Google Ads, Social Media Ads, Display Ads).

• Manage the paid media budget and ensure efficient allocation of resources to maximize ROI.

• Analyze campaign performance and provide data-driven insights and recommendations.  

Search Engine Optimization (SEO):

• Develop and implement SEO strategies to improve organic search rankings and drive traffic to our website.

• Conduct keyword research, on-page optimization, and link building activities.

• Monitor and analyze SEO performance using tools like Google Analytics and Google Search Console.

LLMO Strategy and Implementation:

• Develop and implement strategies for increasing our brand visibility in Large Language Models.

• Identify opportunities to use LLMO for content creation, personalization, and automation.

• Work with cross-functional teams to integrate LLMO into our marketing technology stack.

Team Management:

• Lead and mentor a team of digital marketing professionals.

• Foster a collaborative and innovative team environment.

• Provide training and development opportunities to enhance team skills and knowledge.

• Provide comprehensive digital guidance, including strategies to hit key targets such as INQ (inquiries), MQLs (marketing-qualified leads), opportunities, and revenue.

Budget Management:

• Manage and allocate the digital marketing budget, ensuring optimization and ROI.

• Prepare regular budget forecasts and distribution plans.

Agency Management & Onboarding:

• Manage relationships with external agencies, including onboarding new partners and ensuring alignment with business goals.

• Serve as the primary liaison between Logitech and agency partners for digital initiatives.

Web Development Collaboration:

• Collaborate with web development teams to ensure website optimization for marketing campaigns.

• Provide input on website design and functionality to improve user experience and conversion rates.

• Ensure that the website is aligned with SEO best practices and marketing goals.

Analytics and Reporting:

• Establish and monitor key performance indicators (KPIs) for all digital marketing activities.

• Conduct performance analysis and recommend enhancements to improve ROI.

• Prepare and present regular reports on campaign performance, insights, and recommendations.

• Use data to drive decision-making and optimize marketing strategies.

• Develop processes to monitor, report, and improve on core marketing KPIs.

Qualifications:

Education:

• Bachelor's degree in Marketing, Computer Science, or a related field. Master’s degree preferred.

Experience:

• 10+ years of experience in digital marketing, with a focus on paid media, SEO, and LLMO.

• Proven track record of successfully developing and implementing digital marketing strategies.

• Strong understanding of SEO principles and best practices.

• Experience working in a web agency environment is a plus.

Skills:

• Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).

• Good understanding of web development technologies and practices.

• Excellent leadership and team management skills.

• Strong analytical and problem-solving skills.

• Excellent communication and presentation skills.

Compensation:

This position offers an annual base salary typically between $ 120,000 and $ 200,000.   In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills.  

#LI-SN1

Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!

We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.