Global Brand Manager - BLACK+DECKER

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 48,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:  

As a Global Brand Manager, you’ll be part of our BLACK + DECKER team working as a remote employee. Global Brand Management builds and executes comprehensive global brand strategies aligned to achieve organizational brand growth goals. This function is laser focused by brand and aligned by category to identify, understand and drive end-user messaging and build equity strategies that will be relevant, creative and compelling. Global Brand Management will create brand positioning, brand fundamentals and brand equity creative & messaging, as well as key global category, product messaging and marketing playbooks for NPD. The Global Brand Management teams will also influence product and category decisions, brand visual design language and brand digital master creative and architecture. This team will ensure regional activation teams, licensing partners and other organizational stakeholders are executing in a manner supporting the Global Brand Equity. 

The BLACK+DECKER Global Brand Manager will be responsible for planning, development and execution of comprehensive brand marketing strategies including, but not limited to supporting including global brand planning, global campaign development, integration with product launch planning, supporting definition of messaging positioning, photography, video and collateral development.

We are seeking an enthusiastic, out-of-the-box thinker, who will be proactive and look to identify opportunities to streamline processes and work cross-functionally with Category Management, Product Management, our Internal Agency (Studio), Insights, Regional Brand Teams (EMEA, Latin America, North America, and Asia) and Digital Marketing teams to drive strategic and creative marketing solutions.

You’ll get to:  

• Understand vision and support development of equity for the future of the brand. Build strategies and tactical plans that support said vision through a multi-year roadmap, elevating our brand positioning in the hearts and minds of end users supporting delivery of target brand KPI’s including share and perception change.
• Manage brand marketing campaigns, including content and full campaign toolkit creation, optimizations and reporting.
• Work with cross-functional teams and vendor partners to deliver improved end user experience across all touchpoints (online and offline).
• Coordinate with cross-functional teams and with agency partners to plan, develop and deliver dynamic, world-class content.
• Partner with the research team to gain insight into how our user segments experience the brand to create user-based benefit driven campaigns for core and new product categories.
• Enroll and engage product and commercial partners and senior leadership to plans proposed.
• Work with Global Marketing Digital team on objectives, KPI alignment and tracking of digital ecosystem and make recommendations to improve executions.
• Executes deliverables by proactively driving collaboration and communication across project stakeholders
• Leads the development and execution of new product launch plans
• Full campaign execution
• Calls out and brings forward identified gaps, needs, interdependencies, wins, and challenges impacting the brand’s success

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

• Have 3+ years of brand marketing experience.
•  Bachelor’s degree in marketing, communications, or a related field
• Experience in Brand Campaign Development & Execution
• Experience with launching brand marketing campaigns, developing content & messaging strategies, leverage insights to drive decisions, optimizing and reporting out on performance.
• Experience leading cross-functional teams
• Strong business acumen, including financial/budget management skills.
• The individual will demonstrate accountability, works with integrity and responds with speed
• Communicates consistently & effectively throughout organization (up, across and down)
• Excels at listening, flexible with changing environment, and has strong time Management & Planning
• Demonstrates brand ownership, End User Insights Experience

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

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We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. 

Benefits & Perks

You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

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