General Adoption Manager

Autodesk is seeking a senior-level Product Adoption Lead to drive scaled adoption of Informed Design across our customer base. This role is responsible for defining and executing a comprehensive adoption strategy that increases the number of active customers, deepens product usage, and accelerates time to value.

This is a highly strategic and execution-oriented role requiring strong cross-functional leadership, operational rigor, and executive-level communication skills. The successful candidate will operate with a high degree of autonomy, influence without authority, and deliver measurable impact at scale.

• Increase in active customer count for Informed Design

• Improvement in activation and onboarding completion rates

• Growth in key feature utilization

• Retention and expansion indicators linked to adoption programs

• Timely delivery of strategic initiatives and executive reporting

• Develop and maintain a multi-quarter self-serve product adoption strategy for Informed Design, aligned to business growth objectives.

• Translate strategic priorities into a clear implementation roadmap with defined milestones, KPIs, and success metrics.

• Identify adoption barriers across customer segments and implement scalable solutions to increase product activation, usage, and expansion.

• Partner with Product to align adoption initiatives with roadmap priorities and product capabilities.

• Lead cross-functional alignment across Product, Marketing, Sales, Customer Success, Support, and Operations to ensure coordinated self-serve adoption efforts.

• Serve as the central point of accountability for adoption-related initiatives, ensuring programs are delivered on time and with measurable impact.

• Influence stakeholders at multiple levels to prioritize initiatives that drive customer growth and product utilization.

• Design and operationalize scalable programs that increase product awareness, onboarding effectiveness, and sustained usage.

• Segment customers appropriately and tailor strategies for different maturity levels and use cases.

• Establish repeatable frameworks for onboarding, education, enablement, and customer engagement that can scale globally.

• Define the content strategy required to support adoption (e.g., playbooks, tutorials, customer stories, enablement materials).

• Manage contractors and external resources to develop high-quality adoption content efficiently and at scale.

• Ensure content aligns with product positioning, customer needs, and measurable adoption outcomes.

• Establish and track clear adoption KPIs (e.g., activation rates, feature usage, retention indicators, expansion signals).

• Use data to identify trends, diagnose performance gaps, and recommend course corrections.

• Provide succinct, executive-ready updates to Leadership, including progress against goals, risks, and recommended actions.

• Build dashboards or reporting mechanisms that create ongoing visibility into adoption performance.

• Implement feedback loops from customers and internal stakeholders to refine self-serve adoption programs.

• Test and iterate on messaging, onboarding approaches, and engagement strategies to improve performance over time.

• Benchmark against industry best practices in product-led growth and scaled adoption.

• 8–12+ years of experience in product growth, customer success, product marketing, lifecycle management, or related functions.

• Demonstrated success developing and executing scaled product adoption or growth strategies in a SaaS or technology environment.

• Strong strategic thinking combined with operational execution capability.

• Proven ability to lead cross-functional initiatives without direct authority.

• Experience managing contractors or external partners for content development or program delivery.

• Strong analytical skills and comfort working with product usage data and business metrics.

• Exceptional written and verbal communication skills, with experience presenting to senior leadership.

• Experience working in complex, matrixed organizations.

• Experience with product-led growth models or usage-based adoption frameworks.

• Familiarity with AEC, design, or manufacturing workflows.

• Experience launching or scaling new products within an existing customer ecosystem.

• MBA or advanced degree (optional).

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Benefits

From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/

Equal Employment Opportunity

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Diversity & Belonging

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

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