The GA4 Architect will implement and optimize GA4 and GTM solutions, ensuring privacy compliance and quality assurance while mentoring junior developers.
About Brillio:
Brillio is one of the fastest growing digital technology service providers and a partner of choice for many Fortune 1000 companies seeking to turn disruption into a competitive advantage through innovative digital adoption. Brillio, renowned for its world-class professionals, referred to as "Brillians", distinguishes itself through their capacity to seamlessly integrate cutting-edge digital and design thinking skills with an unwavering dedication to client satisfaction.
Brillio takes pride in its status as an employer of choice, consistently attracting the most exceptional and talented individuals due to its unwavering emphasis on contemporary, groundbreaking technologies, and exclusive digital projects. Brillio's relentless commitment to providing an exceptional experience to its Brillians and nurturing their full potential consistently garners them the Great Place to Work® certification year after year.
Architect
How you will LEAD:
We are seeking a Solutions Architect who will serve as the senior technical authority for GA4 and GTM implementations. This role will partner with the Senior Data & Analytics Tech Lead to transform solution designs into scalable, high-performance, and privacy- compliant tracking architectures. You will handle advanced technical builds including server-side GTM, GitHub-based deployment workflows, Shopify integrations, consent management frameworks, and programmatic GA4/GTM configuration using APIs.
Key Responsibilities
Advanced Technical Implementation
- Architect, build, and deploy server-side GTM solutions for scalable, privacy-compliant data collection.
- Develop advanced GA4/GTM tracking setups, including custom HTML/JavaScript tags, dynamic dataLayer schema, and reusable GTM templates.
- Implement robust integrations for Shopify, eCommerce platforms, CDPs, CRM systems, and marketing APIs.
- Manage and optimize GitHub/GitLab workflows for GA HUB version control and CI/CD deployments.
- Utilize the GA4 Measurement Protocol and Admin API to programmatically update GA4 and GTM configurations in bulk.
Consent & Compliance
- Integrate GTM with cookie consent management systems including Transcend and OneTrust.
- Ensure tagging and tracking adhere to GDPR, CCPA, and other privacy regulations.
- Configure conditional firing rules and server-side filtering for consent-compliant tracking.
Quality Assurance & Performance
- Create reusable, documented GTM templates and custom scripts with unit testing.
- Optimize tracking performance to reduce site impact.
- Debug complex front-end issues involving asynchronous data, SPA routing, and API-based events.
- Proven track record of troubleshooting and resolving data discrepancies, optimizing data flows, and implementing scalable solutions to improve tracking infrastructure.
Collaboration & Support
- Partner with the Senior Data & Analytics Tech Lead to deliver the analytics roadmap without technical bottlenecks.
- Provide advanced technical mentorship to junior GTM developers.
- Collaborate with Label, Reporting, Marketing, Paid Media, and Data Engineering teams to ensure smooth technical delivery.
Required Skills & Experience
- 8+ years in web development, analytics engineering, or tagging architecture roles.
- Expert-level GA4 and GTM (client-side and server-side) implementation experience.
- Strong JavaScript, HTML, CSS, and GTM custom template development.
- Proven experience with Git/GitHub workflows and CI/CD pipelines.
- Advanced debugging skills (Chrome DevTools, Omnibug, Observe Point, network inspection).
- Hands-on experience integrating Shopify tracking and cookie consent frameworks (Transcend, OneTrust).
- Practical use of GA4 Measurement Protocol and Admin API for automation at scale.
Preferred Skills
- Experience with multi-brand or multi-region analytics infrastructures.
- Familiarity with the music, media, or entertainment industry.
Know what it’s like to work and grow at Brillio: https://www.brillio.com/join-us/
Equal Employment Opportunity Declaration
Brillio is an equal opportunity employer to all, regardless of age, ancestry, colour, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding, and related medical conditions), and sexual orientation.
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