Freelancer Director, Content Strategy

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Director, Content Strategy, Brand (Freelance)

Weber Shandwick, Los Angeles

Weber Shandwick has an award-winning studio of writers, designers, producers, strategists, and storytellers. We create content for the world's biggest global brands — go on, check out one of our highlight reels at http://www.webershandwick.com/.

We are seeking a dynamic and motivated Director, Content Strategy, Brand with a passion for brand storytelling and a knack for both a lifestyle/consumer voice and a corpsumer voice. This freelance role is perfect for a strategic thinker who thrives on creating clever, punchy, engaging content for consumer-focused clients. You will be responsible for managing individual content workstreams and must have the ability to flex your writing style from short, witty social posts to long-form materials like press releases and thought leadership articles. This is a client-facing position where you will help bring a brand’s personality to life across its website, social channels, and broader marketing materials. Agency experience is preferred.

An ideal candidate will be passionate about telling strategic and creative stories on deadline and familiar with digital storytelling across earned, owned and paid media.

The ideal candidate would have:

• 5-7 years of content strategy experience with a focus on consumer brands, CPG, or lifestyle sectors.
• A strong portfolio that demonstrates a clear understanding of both consumer short-form work and thought leadership work on topics including sustainability, marketing, supply chain, and AI.
• A versatile portfolio showcasing expertise across a variety of channels, from developing and executing content strategies to social media and video scripting to website development and email marketing.
• Experience creating content for CPG C-suite executives via LinkedIn posts, speeches, and long-form think pieces.
• Strong knowledge of SEO and AI search principles and how to apply them to content.
• Strong experience in analyzing content performance and using data-driven insights to inform future editorial calendars and creative ideas.
• Exceptional collaboration skills, with a history of working effectively with cross-functional teams, including CX, design, and analytics.
• The ability to expertly prioritize and manage the review process for all creative work to ensure quality and adherence to client guidelines.
• Client-facing experience with the ability to lead conversations and articulate creative concepts and content strategy.
• A proactive, self-starter interested in helping build a growing team.

What you’ll do:

• Develop and manage creative content strategies for consumer brands.
• Lead the development and management of editorial calendars, ensuring a consistent and compelling narrative across all platforms.
• Write sharp, engaging brand narratives and messaging, media materials, social and website copy, LinkedIn content strategies and posts, long-form articles, speeches, and more.
• Use analytics, SEO, and AI to optimize all content and make strategic recommendations.
• Collaborate with internal CX, earned media, design, and analytics teams to ensure a cohesive and user-centric approach to all content.
• Lead presenting of content concepts and strategies to internal teams and clients, articulating creative vision and platform expertise.

Hourly range: $100 USD – $125 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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