Freelance Social Media Content Creator

More than just hair care, it’s a OUAI of life. Founded by celebrity stylist Jen Atkin, OUAI’s mission is to give you the confidence to win life your OUAI. OUAI (pronounced “way”) is a line of hair, body, and fragrance products that are cruelty-, paraben-, & sulfate-free, safe for color-treated hair, and packed with good-for-you ingredients. With its commitment to community, inclusivity, and diversity, OUAI seeks to create positive change in society through its products, services, and community initiatives.  

What’s It Like to Work Here?

Our culture is driven by our brand ethos—fun, purposeful, and approachable—and our 5 Culture Codes:

1. We Aren’t Afraid to Go First.
2. We Don’t Compete, We Collaborate.
3. We Ask Questions to Find the Best Answers.
4. We Keep it Real, No Matter What.
5. We Work Hard and Live Well.

Our flexible, trust-based culture is rooted in respect, empathy, and compassion. It is driven by employees who are passionate about doing great work, caring deeply about the brand and each other. 

The Role? 

OUAI is seeking a social media content creator that will be responsible for contributing engaging content that helps drive awareness for the brand and its products. This role will have a strong emphasis on video and TikTok content. You’ll work with the social team to deliver on x-functional goals, while adhering to OUAIs creative and marketing, driving the creation of engaging content that achieves business objectives and channel needs.

What You’ll Do: 

• Conceptualise and create engaging and original short-form content for TikTok and Instagram that aligns with the brand's DNA, voice and objectives. 
• Stay ahead of TikTok trends, challenges and cultural moments to implement relevant and timely content into the social strategy.
• Collaborate closely with our social team to understand campaign goals and messaging, translating them into visual narratives.

• Execute end-to-end video production, including filming, editing, and sound design to deliver high quality content that drives awareness and engagement

• Experiment with different video styles, techniques and formats to keep content fresh and appealing to diverse audiences.
• Analyze content performance metrics, insights and adapt content strategies to drive engagement and growth

What You’ll Bring: 

• 2+ years of experience in social media content creation, with a strong emphasis on TikTok and video content
• This position requires regular in-office presence (2-3 times per week) at our HQ office in Los Angeles
• We aren’t afraid to go first–OUAI is a social-first lifestyle brand that aims to break the mold beyond traditional hair care content. We expect you’ll bring fresh ideas that keep OUAI at the forefront of experimental and engaging content
• Proven track record of social content creation, with an emphasis on TikTok and video content
• Comfort with appearing on camera and BTS in social content
• Strong visual and storytelling skills, with an eye for detail and a knack for capturing attention quickly
• Ability to leverage third party editing apps in content creation

• Hourly Compensation: $30 - $35/ hour - based on experience