Freelance Social Editor - Complex.FC

What You'll Do

Develop, refine, and oversee the voice of Complex.FC across social platforms (Instagram), exhibiting sharp editorial judgment and audience-sensitive framing tailored to global soccer fans and football culture.

Create, curate, and publish all content across Complex.FC social channels, including match reactions, transfer news, player and club storytelling, tactical takes, and platform-native soccer culture content.

Lead community management, moderation, and DM engagement, fostering a passionate, informed, and high-energy soccer community aligned with the Complex tone.

Surface and pitch viral soccer angles, breaking transfer news, standout performances, and culturally relevant moments at the intersection of soccer, fashion, music, and pop culture to editorial and video teams.

Own tentpole soccer moments (the World Cup, Champions League knockout rounds, El Clásico, Premier League title races, transfer deadline day, the Ballon d’Or, major international tournaments, etc.), collaborating with design to develop platform-specific assets and independently producing reactive creative in real time.

Work cross-functionally with editorial, video, commerce, partnerships, and experiential teams across Complex Networks to amplify soccer-focused initiatives and brand partnerships.

Execute promotion of soccer-focused commerce and experiential initiatives, including live-event coverage, watch parties, kit and apparel drops, and partner activations.

Ideate, source, and create real-time soccer content that captures memes, goal celebrations, last-minute drama, and trending narratives at the cusp of virality.

Participate in editorial brainstorms and social planning meetings, ensuring soccer coverage is culturally relevant, timely, and differentiated.

Serve as the point person on Complex.FC social goals (growth, engagement, video views, referral traffic), developing vertical-specific strategies and optimizing performance based on analytics and platform trends.

Track and share social and platform best practices specific to sports media and soccer content, providing competitive analysis and best-in-class examples.

Manage the workflow of editorial social posts, coordinating with branded social to align sponsored content and organic publishing calendars.

Implement and utilize AI tools to improve workflow efficiency, content ideation, performance analysis, and creative testing.

Investigate, recommend, and experiment with emerging platforms and soccer-adjacent communities to expand Complex.FC’s footprint.

Appear on-camera as needed for match previews, rapid reactions, transfer breakdowns, and social-first video content.

Who You Are

2-3 years of social media and editorial experience with a publisher, sports brand, club or league, or culturally relevant media company.

Deep understanding of soccer and football culture, including the major leagues (Premier League, La Liga, Serie A, Bundesliga, Ligue 1, MLS, Liga MX), international competitions, and how the sport intersects with fashion, music, pop culture, and internet trends.

Strong knowledge of the global soccer landscape, including transfer markets, club rivalries, youth development, women’s soccer, and national team competitions, along with a working knowledge of other major sports.

Positive, intuitive, proactive, and collaborative team player with strong decision-making skills in fast-moving live-event environments.

Excellent writing, editing, and proofreading skills with the ability to translate soccer analysis and insider terminology into accessible, engaging social copy.

Willingness to appear on camera in social media content.

Must be willing to work nights, weekends, and holidays during major soccer events, including early-morning matches across time zones.

Deep fluency across all social platforms (Instagram, Twitter/X, TikTok, YouTube Shorts, Facebook) and understanding of how soccer audiences behave on each.

Proven track record of driving audience engagement and action within sports or soccer communities.

Remain up-to-date on competitors in sports media and soccer content to ensure Complex.FC maintains a distinct lane.

Strong self-management skills and a take-charge attitude.

Proficient in Adobe Creative Suite and Premiere Pro.