The Freelance Producer will curate, produce, and promote live events in Riverside, CA, while managing local marketing initiatives and building community relationships.
Note: while this role is hybrid, candidates must be based in Riverside, CA.
About Us
Sofar Sounds is a global community that connects artists and audiences through unique and intimate experiences. Sofar shows transform everyday spaces — from living rooms and rooftops, to boutiques and museums — into captivating venues for intimate gigs, creating inclusive experiences that bring people closer together. Founded in London in 2009, Sofar creates space where music and arts matter in 400 cities around the world.
Our global team is distributed across the US and UK, and is backed by some of the best-known consumer industry investors (TCG, Battery Ventures, Union Square Ventures, Octopus and others).
The Role
As a Freelance Local Producer, you’ll curate, produce, and promote concerts and other live events to build a strong and vibrant Sofar community in Riverside, CA. You’ll be a true Sofar ambassador – mapping out your city’s strategy and supported by the local Los Angeles team as you produce exceptional events, conceptualize and execute local marketing initiatives, sell local sponsorships and private shows, and expand Sofar’s footprint.
Our Producers have strong business sense, maintain a keen awareness of cultural trends, and have communities that they can easily tap in to organize amazing live events (including performers, unique locations, sponsors, etc.). They’re entrepreneurial, resourceful, and driven; whether it’s figuring out how to creatively sell tickets or dealing with a live event curveball, they know how to get things done and thrive on the challenge. If this sounds like you, we can’t wait to meet you!
*Please note that our Producers are freelancers who earn commission-based pay. It will allow for a flexible schedule, but your activities will likely take place over weekends and evenings.
What you'll do:
- Strengthen Sofar’s brand in your local community, promoting and selling tickets in your city with self-directed local marketing tactics.
- Create a vision to build and execute your city’s strategy - number of monthly shows, neighborhoods, show theme ideas, etc.
- Lead curation and booking for experiences in your city with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed.
- Own the staffing and quality of shows in your local market, working to ensure magical experiences that are rooted in hospitality
- Manage your city’s financial performance, ensuring financial success and health of every event
- Build relationships with local businesses to drive sales of sponsorships and private events
- Identify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co-promote shows.
- Build relationships with local businesses to drive sales of sponsorships and private events
- Collaborate with other local leaders to grow your city through diverse experiences that generate buzz and amplify Sofar’s brand awareness
- Support Sofar’s Business Partnerships and the LA teams by ensuring high-quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand
Who you are:
- You have deep connections to your local scene and play an active role in building community around it
- You have 3-5 years of experience in live event curation, production, and promotions
- You have experience selling event sponsorships or marketing activations, preferably in the live events or experiential marketing space
- You’re confident pitching ideas and event concepts to potential sponsors and have a track record of closing partnership deals
- You have a strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free time
- You’re a natural connector and excel at building relationships with diverse community-driven organizations, media partners, or local businesses that would add strategic and financial value to your vertical's growth
- You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows
- You take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests.
- You have exceptional time management skills and are a clear communicator
- You can work autonomously, but understand the importance of remaining connected to the broader organization
Our global Sofar team is deeply passionate about music and the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to.
If our mission and job opening resonates, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.
Top Skills
Event Production
Live Events
Marketing
Sponsorship Sales
Similar Jobs
Aerospace • Artificial Intelligence • Hardware • Robotics • Security • Software • Defense
As a Materials Associate, you will process shipping and receiving, maintain inventory accuracy, and support material movement across sites. You will operate forklifts and ensure products meet quality standards.
Top Skills:
Erp SystemsForkliftsMS OfficePallet Jacks
Aerospace • Information Technology • Cybersecurity • Defense • Manufacturing
As a Product Security Analyst, you will ensure compliance with cybersecurity requirements, manage DoD information systems, and support system administration and network architecture.
Top Skills:
Assured Compliance Assessment SolutionCisspComptia Security+Disa StigsDod Endpoint Security SuiteNist 800-53Security Content Automation Protocol
Cloud • Mobile • Software
The Senior Product Manager will drive product vision, engage with customers, develop innovative solutions, and manage KPIs in a tech startup focused on commercial contracting solutions.
Top Skills:
ConfluenceJIRASalesforceSlackSQL
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
