Fractional Social Media & Community Manager

Social Media & Community Manager (Fractional, Remote, US)

Emora Health is building a mental health platform for the new generation. We help kids, teens, young adults, and parents access therapy, psychiatry, and mental health support through a modern, family-centered experience.
We're looking for an experienced Social Media & Community Manager to own the day-to-day operation of Emora's organic social channels.
The role is one part strategy, one part operations, and one part creative.
We're looking for someone who can think strategically, execute consistently, engage authentically, and help us build a thoughtful, trusted presence across social platforms.
You'll work directly with our Director of Creative Marketing to manage our content calendar, publish content, engage with our community, identify trends and opportunities, and help shape the future of our social presence.
Platforms
• Instagram
• Facebook
• Threads
• TikTok
• LinkedIn
• YouTube
Responsibilities
Social Media Management
• Own the day-to-day management of Emora's organic social channels
• Schedule and publish content across all platforms
• Maintain and manage the social content calendar
• Ensure content is optimized for each platform
• Coordinate closely with the Director of Creative Marketing on upcoming content and campaigns
Community Management
• Monitor and respond to comments and conversations across all social platforms
• Engage with followers in a thoughtful, authentic, and brand-aligned manner
• Monitor comments on both organic and paid content
• Escalate sensitive mental health, customer support, or clinical conversations to the appropriate internal team
• Help foster a positive and supportive online community
Strategy & Content Development
• Identify social trends, platform shifts, and emerging content opportunities
• Bring proactive content ideas and recommendations to the team
• Help develop recurring content series and community-building initiatives
• Collaborate on content concepts, hooks, and messaging
• Identify opportunities to participate in relevant cultural and platform conversations in a brand-safe way
Reporting & Insights
• Track engagement and channel performance
• Share regular insights and recommendations
• Surface content opportunities based on audience behavior and platform trends
What We're Looking For
• 3+ years of social media management experience
• Proven experience managing brand accounts across multiple platforms
• Strong understanding of Instagram, Facebook, Threads, TikTok, LinkedIn, and YouTube
• Excellent writing and communication skills
• Strong organizational skills and attention to detail
• Experience owning content calendars and publishing workflows
• Strong community management instincts
• Ability to work independently and proactively
• Ability to learn and work with a suite of in-house insights and creative pipeline tools
• Comfortable working directly within native social platforms
Bonus Points
• Experience in healthcare, mental health, parenting, education, or wellness
• Experience working with startups
• Copywriting experience
• Strong visual taste and content instincts
• Understanding of basic design principles and what makes content perform on social platforms
• Experience identifying and capitalizing on social trends in a thoughtful, brand-safe way
Success in This Role Looks Like
• Consistent and professional execution across all channels
• Increased engagement and community interaction
• Strong responsiveness and community management
• A clear, organized content calendar
• Proactive content recommendations and trend identification
• Helping Emora build one of the most trusted mental health brands on social media
This is a fractional, remote position expected to start at approximately 15-25 hours per week, with potential to grow over time.