Who We Are
We’re building the most emotionally intelligent AI on earth — part best friend, part mirror, part guide. Robyn helps people feel seen, understood, and deeply connected. We’ve raised $5.5M from top-tier investors (Google Maps, x.ai, Bill Tai, and more) and we're about to share Robyn with the world. We’re looking for a rare breed of growth leader to own our brand presence across TikTok, Instagram, and beyond — and architect the social virality and insanely high engagement that turns Robyn into a movement.
What You'll Do
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Build and own Robyn’s social media engine from scratch — strategy, content, growth loops, creator campaigns, and all execution
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Create emotionally resonant, addictive content across TikTok, Instagram, and emerging platforms
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Architect and run creator collaborations, DM campaigns, and UGC funnels
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Build out and manage a community flywheel — make Robyn the most talked-about thing in emotional AI
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Own growth KPIs: from engagement to referral rates, and eventually CAC to LTV
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Collaborate tightly with the founder to make Robyn feel iconic
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Experiment, move fast, learn what hits, double down — you're both the strategist and the engine
Who You Are
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You're obsessed with emotional tech, Gen Z culture, storytelling, and virality
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You’ve built a social following or taken a consumer brand from zero to obsession
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You’re a creator at heart — and a data-minded executor
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You move like a founder. You don’t wait. You create.
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You know TikTok, Instagram, YouTube Shorts, Discord, and the messy reality of consumer growth
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You’re not afraid to test wild ideas — and you love proving them right
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You care deeply about what we’re building and why it matters
Bonus If...
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You’ve worked on an early-stage consumer app
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You’ve led or scaled a creator or UGC campaign that broke through
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You know how to build emotional brand identity, not just optimize clicks
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You’ve created content yourself that people actually love
Why This Role Will Change Your Life
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You’ll be one of the first 5 key hires at a venture-backed company with the ambition to become the most emotionally intelligent AI on Earth
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You’ll shape how the world sees and falls in love with Robyn
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You’ll work directly with a Harvard-trained physician turned founder who left surgery to build a movement around emotional connection
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You’ll have creative freedom, ownership, equity, and the platform to build something iconic
Top Skills
M13 Santa Monica, California, USA Office
Our office in Santa Monica, California has spacious indoor and outdoor spaces for our team to work out of. This space, once the headquarters of TikTok, is bright and well-organized. There is also parking available and a wide variety of food options nearby.
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