Financial Controller

Adelaide Metrics is seeking a highly motivated Controller to join our Finance team. The ideal candidate will have a strong background in accounting and financial management, with experience in billing, invoicing, and financial reporting processes. Proficiency in QuickBooks and strong attention to detail are required.

Adelaide is the leader in one of the fastest-growing areas of advertising: attention measurement and activation.

Since 2020, we've become the trusted media quality measurement partner for 40% of Fortune 50 brands who rely on our award-winning AU metric to plan smarter campaigns, invest in high-quality inventory, and dive stronger business outcomes. Adweek has called Adelaide's AU "the attention economy's most widely recognized metric," and AdExchanger named it "Best measurement/Analytics Capability."

Our business continues to scale rapidly, outperforming the industry with a 35% three-year CAGR. What began as a 9-person startup in 2019 is now a team of more than 75.

The past year brought meaningful expansion. We launched the AU ecosystem, giving brands, media agencies, and publishers a unified way to leverage and transact on AU. We broadened our programmatic footprint with custom bidding in GoogleDV360 and pre-bid targeting in The Trade Desk, and grew our partner roster to over 125 platforms and publishers. Leading brands like Dell, Diageo, an Jaguar Land Rover—along with premium publishers such as Hearst, Spotify, and The New York Times—continue to demonstrate AU's value across the media lifecycle.

Adelaide is backed by prominent investors such as Human Ventures (Joe Marchese), Aperiam Ventures (Joe Zawadzki & Eric Franchi), WGI (Jonah Goodhart), and Irwin Gotlieb.

We have a NYC office and a London WeWork, but operates as a remote-friendly company with flexible work options.

We're a team of action-oriented doers—management rolls up their sleeves and contributes every day. Our culture is rooted in curiosity and rigor: opinions are held lightly, debated openly, and strengthened through testing. Everyone is encouraged to play a role in shaping planning and strategy.

We're built on belonging and growth—94% of employees report a strong sense of belonging, and 81% say they’re happy at work.

The Controller reports to the VP of Finance and plays a key role in managing Adelaide Metrics’ financial operations, ensuring accuracy, efficiency, and strong financial controls across the organization. This position will oversee billing and accounts receivable processes, financial reporting, cash flow management, and compliance activities while providing insights that support strategic decision-making, budgeting, and forecasting.

Compensation

• Base Salary Range: 100k - 125k

This role includes a competitive compensation package consisting of base salary, performance-based bonus, and equity. Final compensation will be determined based on experience, level, and location.

An important part of our culture is continuous learning and the open sharing of ideas. We offer:

• Access to a broad network of investors and advisors who can help you and your team succeed
• Mentorship from executives with decades of experience in adtech and media
• Regular internal knowledge-sharing sessions
• An education budget to support ongoing professional growth and development

In this role you'll learn:

• How billing, accounts receivable, accounts payable, and month-end accounting activities work together to support a growing business
• How to manage the full revenue cycle, from invoice generation and delivery through cash collection and reconciliation
• How to identify opportunities to improve processes, increase efficiency, and strengthen financial controls
• How to partner effectively with Sales, Client Success, and Operations teams to resolve billing issues and support customer accounts
• How a high-growth company builds scalable accounting processes and financial operations

Financial Reporting

• Lead the month-end close process and ensure accurate financial reporting
• Prepare financial reports and analyses for executive review
• Provide insights into financial performance, trends, and key business metrics
• Monitor financial KPIs and identify opportunities for improvement

Financial Management

• Develop and maintain financial policies, procedures, and internal controls
• Support a strong financial control environment through accurate processes and documentation
• Partner cross-functionally with teams across the organization to align financial goals and business objectives

Cash Flow Management

• Support cash flow planning and monitoring to ensure financial stability
• Identify opportunities to improve working capital management and operational efficiency

Audit and Compliance

• Coordinate financial audits and support audit preparation
• Ensure compliance with accounting standards, policies, and regulatory requirements
• Address audit findings and implement process improvements as needed

Billing and Accounts Receivable Ownership

• Manage end-to-end billing and invoicing processes, ensuring accuracy and timeliness
• Generate and review invoices while maintaining accurate customer account records
• Oversee billing inquiries, disputes, and resolution processes
• Manage collections efforts for past-due accounts and support cash flow optimization
• Implement and maintain scalable billing processes and systems

Budgeting and Forecasting Support

• Support the development of annual budgets and financial forecasts
• Assist in forecasting financial outcomes and business performance
• Assist in providing variance analysis and recommendations

Culture

• Foster a collaborative, accountable, and results-driven work environment
• Bring curiosity and a continuous improvement mindset to new challenges and opportunities
• Partner effectively across teams to solve problems and drive operational excellence

• Bachelor's degree in Finance, Accounting, or related field
• Proven experience (4+ years) as a Financial Controller or similar role
• Advanced proficiency in QuickBooks and MS Excel
• Strong analytical and problem-solving skills
• Highly organized with keen attention to detail
• Acts as a problem solver and brings new ideas to the table
• Excellent communication and interpersonal abilities
• Works well in a team or independently, and can handle multiple tasks with rigorous deadlines

• CPA or CMA certification
• Experience in the digital media industry
• Prior startup and team expansion experience

Health & Wellness

• Medical, dental, and vision insurance
• Paid time off
• Parental leave
• Employee development & wellness stipend 
• Holiday break
• Volunteer time off

Financial & Compensation

• Competitive salary
• Performance-based quarterly bonus
• Stock options
• 401(k) retirement plan

Workplace & Equipment

• Remote-first environment
• New York office access
• Access to available WeWork spaces 

Adelaide is proud to be an Equal Opportunity Employer, committed to fostering a diverse, equitable, and inclusive workplace where all employees can thrive. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status.

Our commitment to equal opportunity employment extends beyond basic compliance to encompass the active cultivation of a workplace that values different perspectives, backgrounds, and experiences.