FIG Marketing, Content Strategy & Engagement - Associate

This is an Associate level role based in New York, reporting to the Americas Head of Business Development within the Financial Institutions Group (FIG).  Since founding FIG in 1990, BlackRock’s focus has been to enhance outcomes, returns, convenience, value, and transparency for our insurance partners and deliver holistic portfolio solutions. Today, we manage more than US$400 billion in general account assets on behalf of insurers and have a dedicated team of insurance professionals to deliver the breadth of BlackRock’s global resources. 

This individual will work closely with the FIG Sales Team, Insurance Solutions, Global Event Management, and Americas Client Business (ACB) Marketing. The purpose of this role is to enable commercial outcomes and strategic alignment with the insurance industry through proprietary events and content and 3rd party partnerships. 

Key Responsibilities:

Ownership and Leadership

• Take ownership of Financial institutions Group (FIG) marketing calendar and representation to internal and external stakeholders
• Lead the FIG media presence on platforms, including LinkedIn
• Serves as “center of excellence” for digital marketing – leading all aspects of process management, setting and measuring KPIs, benchmarks and metrics, and suggesting ways to increase reach and conversion
• Lead marketing execution in partnership with FIG Sales and ACB Marketing, for flagship events like BlackRock’s annual Insurance Leadership Symposium
• Project manage pre/post event collateral such as creating invitations, setting the agenda, and high-level scripting with input and support from FIG Sales

Stakeholder Management

• Collaborate with BlackRock Media and Communications departments
• In partnership with FIG Sales, represent fig with other marketing counterparts internally
• Provide centralized point of contact for 3rd parties and leads annual assessment of 3rd party relationships
• Oversee execution of 3rd party partnerships by processing the following: 
• Speaker agreements 
• Invoices 
• Vendor contracts 
• Brand oriented requests (use of logo, recordings / replays) 

Measurement

• Design and run marketing lead models, measuring engagement across touchpoints and passing engaged leads to sales team via CRM 
• Utilizes aCRM (Aladdin CRM) to maintain current contact lists for the Financial Institutions Group 

Qualifications & Experience:

• 3-5 years of experience marketing and content strategy focused on Financial Services with a preference for FIG related experience
• Proven track record of marketing management and planning, with strong analytical skills with the ability to interpret data and generate actionable insights
• Excellent project management and organizational skills
• Exceptional communication and interpersonal skills
• A passion for brands with a drive to continue to learn and develop knowledge and understanding for how brands grow
• Proven ability to thrive in a fast-paced environment while maintaining high-quality output